How to Create a Brand Identity Mockup

Imagine owning a business that sells products and services far above what your industry has seen before. However, you can't seem to get your company to stand out from its competition.

Proper branding is the lifeblood of any company's success. Without it, you risk your company becoming one of the 20% of small businesses that fail during their first year.

When creating your brand, establishing a brand identity mockup is an important step to achieving the best results. Not everyone knows where to begin, though.

We've created a guide on developing the ideal brand identity for your organization. Let's explore how you can use this process when growing your business.

Packaging

Packaging is a crucial type of branding mockup to focus on. Aside from your logo and branding color palette, your packaging is one of the first impressions your business will make on consumers. If your packaging appears low-quality or doesn't align with your brand, it could deter potential customers.

To clarify, let's assume you sell luxury skincare products. This will influence the colors, font, and material you use when creating your packaging. If you created packaging similar to what a power tool brand would use, you would likely fall short of your sales numbers.

Branding Assets

This category is fairly broad, as it can include business cards, company stationery, and even your website. Creating mockups of your branding assets will provide valuable insight into how your brand appears to consumers.

It's imperative to stay consistent with your design when creating different assets. If your branding components look like they're from different companies, this could confuse your audience and make it difficult for them to resonate with your business.

Digital Products

eBooks and email templates are common digital products that companies work with. How you design these will tell your demographic a lot about your company. It's imperative to use high-quality images in your branding strategies.

Nothing screams unprofessionalism like having a grainy image within your marketing collateral. It's worth creating multiple iterations of the same design and testing which is most popular among your audience.

Printed Products

As the name implies, printed products typically include magazines and books. These require more care and attention than digital assets because you can't retroactively change them. It's not uncommon for printed branding mock-ups to go through an approval process that takes weeks or months.

Best Practices

It's possible to handle branding mockups on your own. However, you'll get much better results by working with a professional. They have the experience to aid with creating your brand and ensure you develop quality branded products.

When looking for someone to hire, consider their past reputation. See what other people have to say about their results so you can make the right choice.

Make the Perfect Brand Identity Mockup

The tips in this guide will ensure that your brand identity mockup can help take your company to the next level. From here, you'll avoid many issues you would have otherwise encountered.

Exigent proudly strives to exceed client expectations and deliver the best results. Despite being a team of four, our unique talents and resources allow us to contend with large agencies. You can learn more about the benefits we provide by getting in touch with us today.