Unboxing Experience: Enhancing Loyalty Through Brand Packaging Design

Did you know that videos on YouTube with "unboxing" in the title are watched over 20 billion times each year?

Is your brand packaging worthy of a viral unboxing video? If not, then you're in the right place, because we're going to show you how you can create a memorable experience your customers will want to share with everyone on their friends list.

Why You Need to Build Brand Loyalty

Continually marketing and trying to bring in new customers is important, but don't forget about also nurturing a relationship with your current customers. Return customers spend 67% more than new customers. You need to build brand loyalty if you want to grow and scale a sustainable business.

Building brand loyalty is difficult. Today's consumers have more choices than ever before. You need to find ways to offer premium value to your customers so they want to continue to purchase from your company. A great way to create value and intrigue is through product packaging.

Strategies for Using Brand Packaging

When you create a scenario where your customers are as excited to open the box as they are to get what they purchased, you've created a premium experience for your customers. When you increase brand awareness you can maximize exposure through channels such as unboxing videos.

Tickle All Their Senses

Your product packaging should greet your customers and all their senses. A cosmetic line might spray their tissue paper with a soft fragrance. A food packaging design might incorporate the fragrance as well as taste in their packaging. Ideas such as edible straws and spoons are already commonplace, while other novelty options are beginning to gain traction.

Use Quality Materials and Custom Elements

Your customers have come to expect custom retail boxes for their purchases. Stop using plain cardboard boxes for your packaging. You're losing out on valuable marketing real estate as well as invaluable customer appeal.

Build Anticipation With Free Samples

One of the best ways to entice your customers to purchase from you again is to send free samples they may like based on past purchases. Make these samples customized based on a customer's purchases and you'll soon see your sales soar.

Make It Memorable

You only get one chance to make a first impression. And your customer's first impression of their product purchase comes with the product packaging. You want your customers to be so impressed with your brand packaging that they want to share it with all their friends on social media.

Work With a Package Designer

The best tip for creating a share-worthy product box is to work with a professional. Graphic designers with an eye for packaging design can offer you the edge you need to grow and scale your business.

Good Things Come in Custom Packages

You're building a business with staying power, you're in this for the long haul. And your brand packaging should convey to your customers that you want to build a lifelong relationship.

Here at Exigent, we're playing the long game also. We're here to help you build a brand that lasts and create the right product packaging that your customers will remember long after their most recent unboxing. If you're ready to level up your brand packaging, then we're here to help.