04 Aug

3 Key Takeaways From Viral Social Media Campaigns

Amanda Arendts

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viral social media campaigns

The aim of a marketing campaign is to reach the most people possible, and the best way to do that in the modern era is through effective viral social media campaigns. The most successful campaigns offer incredible value for money, but the challenge is producing viral content that people connect with.

So, how can you so viral marketing to reach the widest possible audience? This article lists 5 key takeaways from some of the most viral social media campaigns of all time.

1: Spotify Wrapped

Chances are you're aware of this campaign through extensive social media shares. On the off-chance you don't know, Spotify wrapped is a well-loved feature on the popular music streaming app that lets users share their most played artists, songs, and genres for the year.

One of the big reasons this campaign was so successful is that it enables users to get deep insight into their preferences. People sharing Spotify wrapped statistics are often shocked to learn who their most-played artists are.

This campaign is genius because it leverages big data that Spotify already has. Behind the scenes, they're always doing data analytics to figure out who people's favorite artists are. All this campaign does is transform that data into a viral marketing campaign.

2: Duolingo's Adoption Center

This successful social media marketing campaign demonstrates how you can use social media controversy to your advantage. Netflix attracted a lot of negative attention by announcing it would ban users from password sharing. The language learning app, Duolingo, decided to capitalize on the coverage by taking an entirely different approach.

Rather than punishing users for sharing accounts, Duolingo campaigned to encourage it. Under the Duolingo Adoption Center campaign, users on a family plan were able to "adopt" other users from outside their family (assuming they had spots on the plan remaining). This campaign was effective because it leveraged the viral negativity and turned it into something positive.

3: Dub the Dew

While a well-executed social media campaign can do wonders for your marketing efforts, you need to be cautious, particularly with user-generated content. The Dub the Dew marketing campaign from Mountain Dew is potentially one of the biggest marketing backfires of all time. The campaign involved letting users vote on the name of a new Mountain Dew flavor.

Sounds innocent enough, right? The trouble was that users could upload their names to the company website without any kind of moderation process. Safe to say, the top 10 are too inappropriate to even name here. This marketing disaster demonstrated that you always need to be careful with viral content, particularly if it involves user-generated material.

The Best Viral Social Media Campaigns Require a Great SMM Team

As you can see, successful viral social media campaigns are all about the execution and correct blending of technology and creativity. The best SMM campaigns capture people's attention but also create a deeper connection between your brand and your audience.

Creating a viral message that really resonates with your target audience is harder than it looks. It makes sense to work with an experienced marketing company. Here at Exigent, we believe a viral marketing campaign should be just one part of your holistic marketing strategy. Contact us today, and let's talk about how to get your message out there.

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