Blog

4 Surprising Benefits of Professional Website Design and Development

Nov 18, 2022

59% of people prefer to visit a website with a well-thought-out and put-together web design rather than a simple website. If you've never outsourced website...

4 Signs It’s Time to Consider Rebranding Your Business

Nov 7, 2022

Branding is one of the most important elements of a successful business. In reality, it plays into every single aspect of your business from the actual product...

What to Expect When Working With a Graphic Designer

Oct 31, 2022

The world's first graphic design agency, Wiener Werkstätte (which translates to Vienna Workshop), was created in 1903 by painter Koloman Moser, architect Josef Hoffmann, and...

Professional Logo Design vs. Online Logo Creators: Why You Should Leave it to the Professionals

Oct 21, 2022

Many companies invest more than $1,000 in logo design. There are plenty of do-it-yourself online logo creators that entice people every day with low prices,...

3 Hot New Trends in Brand Logo Design

Oct 11, 2022

Did you know that most companies spend $500 or more on their logo design? This should not be too surprising. A business's logo is the core...

EYE FOR DESIGN: Meet Sarah Exigent’s Graphic Designer and Content Specialist

Sep 28, 2022

Hello everyone! My name is Sarah. I am Exigent’s Graphic Designer and Content Specialist. Here at Exigent, I create (almost) everything that is designed digitally...

What Is a Lead Capture Page?

Aug 30, 2022

Currently, there are near "2 billion websites." And to compete, you created a superb SEO eCommerce or service website. As a result, your site gets...

This Is Why It’s Essential to Have a User-Friendly Website

Aug 30, 2022

Did you know that 70% to 80% of your potential customers could be driven away if you don't have a website? Even if you have a...

What’s Your Type?: 4 Tips for Choosing the Perfect Logo Font

Aug 30, 2022

Out of all the things that make your brand identifiable by consumers, the logo font you use rings in at 75%. This means that choosing...

This Is How to Build an Authentic Brand Story

Aug 30, 2022

When people see your brand's website, it takes up to 0.5 seconds to leave an impression in a consumer's mind. You might be wondering how this...

How to Rank Higher on Google: 3 Quick Tips

Aug 23, 2022

Do you want your website to rank at the top of the pile on Google? If so, you came to the right place! The online...

4 Important Graphic Design Tips for Businesses

Aug 19, 2022

Visual content is becoming the golden rule of brand visibility. In fact, the more visuals you use in your branding, the more recognizable and shareable...

What Are the Types of Websites for Your Company?

Aug 12, 2022

In 2022, around 71% of small businesses have a website but to 38.5% of users, what the website looks like at first glance is crucial in...

How to Increase Brand Awareness: 3 Effective Tips

Aug 5, 2022

Our lives are about familiarity. We tend to become friends, or even romantic partners, with people we're more exposed to. Many people will shop in...

This Is How to Make Your Small Business Logo Stand Out

Jul 26, 2022

A company's logo is its most recognizable brand identifier, at a whopping 75%. The importance of a logo is so huge that 50% of customers will more likely...

3 Ways Brand Storytelling Is a Game Changer for Your Brand

Jul 20, 2022

Did you know that online advertising is a nearly $200 billion industry? If you want to stand out in a noisy industry, then you need...

Facebook Ads Strategy 2022: Powerful Tips for Small Businesses to Try

Jul 18, 2022

Out of all advertising channels, Facebook offers the highest return on investment. So if your Facebook ads aren't getting the responses you want, it's time...

5 Web Design Trends to Refresh Your Company Look

Jul 13, 2022

Most web users choose whether or not to look at a website within the first ten seconds. This means your website design is crucial to...

4 Social Media Optimization Tips to Maximize Your Digital Presence in 2022

Jul 6, 2022

Around 70% of Americans use social media, so there's a huge audience out there waiting for you on the internet. They're ready to consume the...

The Art of Cannabis Branding: How to Use Visual Storytelling

Jun 23, 2022

It's true, the cannabis industry is in full bloom. As the cannabis industry continues to grow, so does the competition. To stand out in a...

5 Benefits of Hiring a Graphic Design Service for Your Business

Jun 14, 2022

You've finally gotten your business off of the ground and you're ready to start attracting customers. Unfortunately, they're not rushing to buy your products and...

5 Common Branding Mistakes and How to Avoid Them

Jun 10, 2022

Did you know that one of the top reasons that businesses fail is poor marketing? A good marketing strategy starts with a strong brand vision,...

The Complete Guide to Choosing a Web Designer: Everything to Know

Jun 1, 2022

Almost 40% of consumers will stop interacting with a poorly designed website. Another 38% will leave a slow website. Meanwhile, nearly 39% of consumers form...

4 Tips on Improving Corporate Communications for Small Businesses

May 26, 2022

74% of employees feel that they're missing important information. This is because the internal business communications used by their small business aren't practical. As a...

6 Signs Your Business Needs a New Logo Design

May 20, 2022

Studies show that 82% of consumers shopping online prefer brands they know. So brand recognition is critical for success in the competitive e-commerce market. Yet,...

How to Hire a Logo Designer

May 12, 2022

Having a logo for your product is an important part of improving sales and is something that many business owners often overlook. As for why it's...

Top Questions to Ask Before You Hire a Web Developer

May 6, 2022

Around 97% of people get most of their information about a business online. It goes to show the importance of having a strong online presence....

Branding vs Marketing: What Are the Differences?

May 3, 2022

The combination of red and yellow in an image can make people hungry. This might explain why so many fast-food restaurants use them wherever and...

4 Common Marketing Myths

Apr 22, 2022

These days, digital marketing is just as profitable as traditional marketing — if not more. If you want to get ahead in the world of marketing,...

How to Build an Effective Corporate Communications Strategy

Apr 12, 2022

Close to half of all businesses fail in the first five years. One of the biggest reasons for this failure is a lack of efficient...

The Importance of Digital Marketing for Your Company

Mar 25, 2022

Did you know that over 76% of people research a company online before visiting a physical store? This represents a huge opportunity for businesses to...

How Long Does It Take to Build a Website for Your Business?

Mar 17, 2022

Over 75% of small businesses owned a website in 2021, as it's become common practice to purchase a domain and operate a site for companies....

Website Optimization: 5 Important Tips to Know

Mar 14, 2022

Want to crush the conversion game? Focus on website optimization. Website optimization is the process of making your website more effective at converting visitors into...

7 Perfect Logo Design Tips for Your Company

Mar 8, 2022

It's said that 75% of people recognize a brand because of its logo. Logos are an essential piece of any successful business, and they make...

5 Common Signs It’s Time to Rebrand Your Business

Feb 28, 2022

Is your business feeling a little stale? Are you not getting the results you want anymore? It might be time to rebrand your business. A...

How Great Packaging Can Set Your Cannabis Products Apart From Others

Feb 16, 2022

When you think of the brand Tiffany's, what's the first thing that comes to mind? Perhaps it's the robin egg blue box that houses the...

Here’s How Good Graphic Design Can Drastically Increase Product Sales

Feb 11, 2022

Graphic design is a form of art in its own right and with the development of technology, it's easier than ever to create a brand...

The Importance of Having a Good Brand Logo

Feb 8, 2022

The most successful businesses in the world use a long list of branding tricks to help reach their customers and forge a relationship with them. However,...

Top 3 Rebranding Tips for Your Business

Jan 28, 2022

Businesses, much like people, change over time. Shifting your corporate identities to reflect this change, shows that your business is adaptable and fit to endure...

Top 3 Web Design Tips for Your Company Website

Jan 21, 2022

Are you looking for a unique way to market your business? You can reach new customers by designing a one-of-a-kind website that leaves a lasting...

Good Design Helps Sell More Products

Jan 13, 2022

How many times have you been walking through a supermarket and found yourself stopping to check out a new product on the shelf? Why did you...

The Importance of Packaging Design

Jan 7, 2022

Over 70% of consumers agree packaging design can influence their buying decisions. If you're neglecting your brand packaging design, you could lose customers. Instead, you...

Good Communication Leads to Employee Retention: Why and How

Jan 3, 2022

Good employees are hard to find. So when you do finally hire a team you love, you'll want to hold on to it. But as...

In-House or Outsourced Web Development: Which Is Better?

Dec 27, 2021

When you're thinking of bringing on an agency to help with your website, plenty of things need to be considered. Has this agency built websites...

Boutique Graphic Design Firm Over Large Agency

Dec 16, 2021

If you're a business owner in need of some graphic design work, you might have found yourself facing a dilemma that's familiar to brands the...

Why a Strong Brand Is Important

Dec 13, 2021

86% of consumers have said that authenticity is a must-have characteristic when choosing which brands they back. A strong brand can improve business drastically because...

How to Create a Formidable Digital Marketing Strategy in Branding

Dec 7, 2021

Digital digs it all up. 93% of American adults say they use the internet, including 75% of adults older than 65. If you want to...

Why Hire a Branding Firm

Nov 29, 2021

Are you struggling to generate leads and sales this year? About 59% of consumers prefer shopping from brands they recognize. Unfortunately, you only have seven...

Behind the Screen with Amanda: Meet Exigent’s Digital Content Manager

May 24, 2021

Amanda Arendts here! I am Exigent's Digital Content Manager. Aka, the one behind the scenes of everything you see online. To clarify, Amber is the...

Very Versatile: Meet Exigent’s ‘Controller’ Sydnei Tignanelli

May 14, 2021

Hi! My name is Sydnei. Yes, I know it's spelled differently - I have yet to find anyone with the same spelling. I am the...

Founder Caralyn Rodriguez Reflects on Self-Started, Woman-Owned Business

May 4, 2021

Caralyn Rodriguez Hello! My name is Caralyn, I am the founder and President of Exigent Creative Solutions. My entrepreneurial journey began by attending a business...

Custom Corporate Gift Guide: 2020’s Top Holiday Handouts

Nov 11, 2020

Corporate custom gifts are a great way to reward employees, entice new customers, and thank clients for their loyalty. Gift-giving is always on my mind...

Working From Home with Children: A Juggling Act

Oct 5, 2020

During this Covid pandemic, more and more people have transitioned to working from home. Our team at Exigent, like all businesses, were thrown through a...

EXtra Credit #2: Packaging Design

Sep 14, 2020

If the packaging isn’t eye-catching, who’s buying it? Let's be honest, we all judge a book by its cover and that goes for products and...

Bringing a Digital Design To Print

Jul 9, 2020

The first time I had to send a design project to print I was completely perplexed! My company didn’t have a marketing department, so I,...

Behind the Build: How We Created a Custom Website

Jul 2, 2020

If Exigent was a home, it would have a lot of white marble.  As I was thinking about how a website fits into the overall...