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How to Increase Brand Awareness: 3 Effective Tips

Aug 5, 2022

Our lives are about familiarity. We tend to become friends, or even romantic partners, with people we're more exposed to. Many people will shop in...

This Is How to Make Your Small Business Logo Stand Out

Jul 26, 2022

A company's logo is its most recognizable brand identifier, at a whopping 75%. The importance of a logo is so huge that 50% of customers will more likely...

3 Ways Brand Storytelling Is a Game Changer for Your Brand

Jul 20, 2022

Did you know that online advertising is a nearly $200 billion industry? If you want to stand out in a noisy industry, then you need...

Facebook Ads Strategy 2022: Powerful Tips for Small Businesses to Try

Jul 18, 2022

Out of all advertising channels, Facebook offers the highest return on investment. So if your Facebook ads aren't getting the responses you want, it's time...

5 Web Design Trends to Refresh Your Company Look

Jul 13, 2022

Most web users choose whether or not to look at a website within the first ten seconds. This means your website design is crucial to...

4 Social Media Optimization Tips to Maximize Your Digital Presence in 2022

Jul 6, 2022

Around 70% of Americans use social media, so there's a huge audience out there waiting for you on the internet. They're ready to consume the...

The Art of Cannabis Branding: How to Use Visual Storytelling

Jun 23, 2022

It's true, the cannabis industry is in full bloom. As the cannabis industry continues to grow, so does the competition. To stand out in a...

5 Benefits of Hiring a Graphic Design Service for Your Business

Jun 14, 2022

You've finally gotten your business off of the ground and you're ready to start attracting customers. Unfortunately, they're not rushing to buy your products and...

5 Common Branding Mistakes and How to Avoid Them

Jun 10, 2022

Did you know that one of the top reasons that businesses fail is poor marketing? A good marketing strategy starts with a strong brand vision,...

The Complete Guide to Choosing a Web Designer: Everything to Know

Jun 1, 2022

Almost 40% of consumers will stop interacting with a poorly designed website. Another 38% will leave a slow website. Meanwhile, nearly 39% of consumers form...

4 Tips on Improving Corporate Communications for Small Businesses

May 26, 2022

74% of employees feel that they're missing important information. This is because the internal business communications used by their small business aren't practical. As a...

6 Signs Your Business Needs a New Logo Design

May 20, 2022

Studies show that 82% of consumers shopping online prefer brands they know. So brand recognition is critical for success in the competitive e-commerce market. Yet,...

How to Hire a Logo Designer

May 12, 2022

Having a logo for your product is an important part of improving sales and is something that many business owners often overlook. As for why it's...

Top Questions to Ask Before You Hire a Web Developer

May 6, 2022

Around 97% of people get most of their information about a business online. It goes to show the importance of having a strong online presence....

Branding vs Marketing: What Are the Differences?

May 3, 2022

The combination of red and yellow in an image can make people hungry. This might explain why so many fast-food restaurants use them wherever and...

4 Common Marketing Myths

Apr 22, 2022

These days, digital marketing is just as profitable as traditional marketing — if not more. If you want to get ahead in the world of marketing,...

How to Build an Effective Corporate Communications Strategy

Apr 12, 2022

Close to half of all businesses fail in the first five years. One of the biggest reasons for this failure is a lack of efficient...

The Importance of Digital Marketing for Your Company

Mar 25, 2022

Did you know that over 76% of people research a company online before visiting a physical store? This represents a huge opportunity for businesses to...

How Long Does It Take to Build a Website for Your Business?

Mar 17, 2022

Over 75% of small businesses owned a website in 2021, as it's become common practice to purchase a domain and operate a site for companies....

Website Optimization: 5 Important Tips to Know

Mar 14, 2022

Want to crush the conversion game? Focus on website optimization. Website optimization is the process of making your website more effective at converting visitors into...

7 Perfect Logo Design Tips for Your Company

Mar 8, 2022

It's said that 75% of people recognize a brand because of its logo. Logos are an essential piece of any successful business, and they make...

5 Common Signs It’s Time to Rebrand Your Business

Feb 28, 2022

Is your business feeling a little stale? Are you not getting the results you want anymore? It might be time to rebrand your business. A...

How Great Packaging Can Set Your Cannabis Products Apart From Others

Feb 16, 2022

When you think of the brand Tiffany's, what's the first thing that comes to mind? Perhaps it's the robin egg blue box that houses the...

Here’s How Good Graphic Design Can Drastically Increase Product Sales

Feb 11, 2022

Graphic design is a form of art in its own right and with the development of technology, it's easier than ever to create a brand...

The Importance of Having a Good Brand Logo

Feb 8, 2022

The most successful businesses in the world use a long list of branding tricks to help reach their customers and forge a relationship with them. However,...

Top 3 Rebranding Tips for Your Business

Jan 28, 2022

Businesses, much like people, change over time. Shifting your corporate identities to reflect this change, shows that your business is adaptable and fit to endure...

Top 3 Web Design Tips for Your Company Website

Jan 21, 2022

Are you looking for a unique way to market your business? You can reach new customers by designing a one-of-a-kind website that leaves a lasting...

Good Design Helps Sell More Products

Jan 13, 2022

How many times have you been walking through a supermarket and found yourself stopping to check out a new product on the shelf? Why did you...

The Importance of Packaging Design

Jan 7, 2022

Over 70% of consumers agree packaging design can influence their buying decisions. If you're neglecting your brand packaging design, you could lose customers. Instead, you...

Good Communication Leads to Employee Retention: Why and How

Jan 3, 2022

Good employees are hard to find. So when you do finally hire a team you love, you'll want to hold on to it. But as...

2022’s Best Planners You’ll Want for this New Year

Jan 3, 2022

Whatever outlook you have going into the new year, having a planner that speaks to your organizational needs is sure to help you get through....

In-House or Outsourced Web Development: Which Is Better?

Dec 27, 2021

When you're thinking of bringing on an agency to help with your website, plenty of things need to be considered. Has this agency built websites...

Boutique Graphic Design Firm Over Large Agency

Dec 16, 2021

If you're a business owner in need of some graphic design work, you might have found yourself facing a dilemma that's familiar to brands the...

Why a Strong Brand Is Important

Dec 13, 2021

86% of consumers have said that authenticity is a must-have characteristic when choosing which brands they back. A strong brand can improve business drastically because...

How to Create a Formidable Digital Marketing Strategy in Branding

Dec 7, 2021

Digital digs it all up. 93% of American adults say they use the internet, including 75% of adults older than 65. If you want to...

Why Hire a Branding Firm

Nov 29, 2021

Are you struggling to generate leads and sales this year? About 59% of consumers prefer shopping from brands they recognize. Unfortunately, you only have seven...

When Work’s Not Working: How to Improve Your Mental Health at Work

Oct 11, 2021

When Work's Not Working Before diving into this blog, we want to start with a positive affirmation. Affirmations are antidotes to the negative self talk...

Save Time, Money, Paper: New Ways to Share Your Business Card

Sep 27, 2021

Sharing your business card with prospective clients is basically an elevator pitch - a short expression of who you are and what you do. I...

Cannabis Packaging Design: Exigent Creative Case Study

Jul 21, 2021

Cannabis Industry: A Growing Market The goal of packaging design for any product is to make a great first impression. Ideally, an impression more favorable...

The Buzz About Branding: The Parts of A Successful Brand and Identity

Jul 10, 2021

What's all the buzz about branding? In this blog post, we will explore the tangible and intangible parts of a brand, or rather, the difference...

Deciding to Hire a Marketing and Communications Agency

Jul 7, 2021

If you’ve made it here, odds are that you’ve thought about bringing in a marketing agency to help your business. Reasons are unique to every...

Agency Life: Utilizing the Slow “Summer Slump” to Your Advantage

Jun 30, 2021

The "Summer Slump" or commonly referred to as the summer slowdown is when companies across the board see a dip in our usual work hustle....

Custom Wedding Stationery: Tips Before You Print

Jun 15, 2021

All photo credit to Kari Dawson. See her work here!  I Designed My Own Wedding Stationery! If you follow Exigent Creative you might have noticed...

Behind the Screen with Amanda: Meet Exigent’s Digital Content Manager

May 24, 2021

Amanda Arendts here! I am Exigent's Digital Content Manager. Aka, the one behind the scenes of everything you see online. To clarify, Amber is the...

Very Versatile: Meet Exigent’s ‘Controller’ Sydnei Tignanelli

May 14, 2021

Hi! My name is Sydnei. Yes, I know it's spelled differently - I have yet to find anyone with the same spelling. I am the...

Content Development: A Cocktail of Words and Design – Meet Amber

May 10, 2021

My name is Amber Koenigsknecht (Ken-ish-neck-t) and I am the Content Development Manager here at Exigent Creative Solutions, with a focus on graphic design. My...

Founder Caralyn Rodriguez Reflects on Self-Started, Woman-Owned Business

May 4, 2021

Caralyn Rodriguez Hello! My name is Caralyn, I am the founder and President of Exigent Creative Solutions. My entrepreneurial journey began by attending a business...

6 Tips: Investing in Print Materials and Good Graphic Design

Apr 19, 2021

Why it's worth it to invest in print There are so many ways to market your company’s services. So many options, in fact, that it...

Kicking Off Women’s History Month: Exigent’s Two Year Anniversary

Mar 2, 2021

History of Women's History Month Women's History Month is a beautiful excuse to acknowledge the strength and ambition that women practice year-round. International Women's Day, March...

How To: Create a Clipping Mask in Adobe Illustrator

Jan 15, 2021

Clipping masks allow us to combine two layers into one, resulting in an artistic way to display your type and images. This technique is especially...

EXtra Credit Project #4: Christmas Card Designs

Nov 19, 2020

For this EXtra Credit project our design team happily put our Santa hats on because, like the matching pajama’s your mom still makes you wear,...

Custom Corporate Gift Guide: 2020’s Top Holiday Handouts

Nov 11, 2020

Corporate custom gifts are a great way to reward employees, entice new customers, and thank clients for their loyalty. Gift-giving is always on my mind...

EXtra Credit #3: Standing Out in a Saturated Market

Oct 19, 2020

 For this EXtra Credit Project, I thought I would try to get my foot in the door of a very saturated market: mattresses. I thoughtfully...

Business Card Concepts for Your Favorite TV Characters

Oct 6, 2020

A business card is a gesture - a gesture of introduction and of intention. Regardless of how easy it is to swap phone numbers, business...

Working From Home with Children: A Juggling Act

Oct 5, 2020

During this Covid pandemic, more and more people have transitioned to working from home. Our team at Exigent, like all businesses, were thrown through a...

EXtra Credit #2: Packaging Design

Sep 14, 2020

If the packaging isn’t eye-catching, who’s buying it? Let's be honest, we all judge a book by its cover and that goes for products and...

Adapting to Change – How Our Team Worked Together, Apart

Sep 2, 2020

Client's needs are always evolving. Adapting to change in the workplace is key to maintaining those successful partnerships. Recently, the pandemic of COVID-19 has impacted...

EXtra Credit Work #1: Wedding Planning App

Jul 30, 2020

Spec work, or speculative work, is useful for agencies to keep in their back pocket - it’s volunteer work that may not pay literally, but...

Bringing a Digital Design To Print

Jul 9, 2020

The first time I had to send a design project to print I was completely perplexed! My company didn’t have a marketing department, so I,...

Benefits of Outsourcing An Agency on Retainer

Jul 9, 2020

We recently talked about the benefits of hiring an agency. When outsourcing, it is vital to your brand’s success to find a partner that works...

Behind the Build: How We Created a Custom Website

Jul 2, 2020

If Exigent was a home, it would have a lot of white marble.  As I was thinking about how a website fits into the overall...