Blog

Top 3 Web Design Tips for Your Company Website

Jan 21, 2022

Are you looking for a unique way to market your business? You can reach new customers by designing a one-of-a-kind website that leaves a lasting...

Good Design Helps Sell More Products

Jan 13, 2022

How many times have you been walking through a supermarket and found yourself stopping to check out a new product on the shelf? Why did you...

The Importance of Packaging Design

Jan 7, 2022

Over 70% of consumers agree packaging design can influence their buying decisions. If you're neglecting your brand packaging design, you could lose customers. Instead, you...

Good Communication Leads to Employee Retention: Why and How

Jan 3, 2022

Good employees are hard to find. So when you do finally hire a team you love, you'll want to hold on to it. But as...

2022’s Best Planners You’ll Want for this New Year

Jan 3, 2022

Whatever outlook you have going into the new year, having a planner that speaks to your organizational needs is sure to help you get through....

In-House or Outsourced Web Development: Which Is Better?

Dec 27, 2021

When you're thinking of bringing on an agency to help with your website, plenty of things need to be considered. Has this agency built websites...

Boutique Graphic Design Firm Over Large Agency

Dec 16, 2021

If you're a business owner in need of some graphic design work, you might have found yourself facing a dilemma that's familiar to brands the...

Why a Strong Brand Is Important

Dec 13, 2021

86% of consumers have said that authenticity is a must-have characteristic when choosing which brands they back. A strong brand can improve business drastically because...

How to Create a Formidable Digital Marketing Strategy in Branding

Dec 7, 2021

Digital digs it all up. 93% of American adults say they use the internet, including 75% of adults older than 65. If you want to...

Why Hire a Branding Firm

Nov 29, 2021

Are you struggling to generate leads and sales this year? About 59% of consumers prefer shopping from brands they recognize. Unfortunately, you only have seven...

When Work’s Not Working: How to Improve Your Mental Health at Work

Oct 11, 2021

When Work's Not Working Before diving into this blog, we want to start with a positive affirmation. Affirmations are antidotes to the negative self talk...

Save Time, Money, Paper: New Ways to Share Your Business Card

Sep 27, 2021

Sharing your business card with prospective clients is basically an elevator pitch - a short expression of who you are and what you do. I...

Cannabis Packaging Design: Exigent Creative Case Study

Jul 21, 2021

Cannabis Industry: A Growing Market The goal of packaging design for any product is to make a great first impression. Ideally, an impression more favorable...

The Buzz About Branding: The Parts of A Successful Brand and Identity

Jul 10, 2021

What's all the buzz about branding? In this blog post, we will explore the tangible and intangible parts of a brand, or rather, the difference...

Deciding to Hire a Marketing and Communications Agency

Jul 7, 2021

If you’ve made it here, odds are that you’ve thought about bringing in a marketing agency to help your business. Reasons are unique to every...

Agency Life: Utilizing the Slow “Summer Slump” to Your Advantage

Jun 30, 2021

The "Summer Slump" or commonly referred to as the summer slowdown is when companies across the board see a dip in our usual work hustle....

Custom Wedding Stationery: Tips Before You Print

Jun 15, 2021

All photo credit to Kari Dawson. See her work here!  I Designed My Own Wedding Stationery! If you follow Exigent Creative you might have noticed...

Behind the Screen with Amanda: Meet Exigent’s Digital Content Manager

May 24, 2021

Amanda Arendts here! I am Exigent's Digital Content Manager. Aka, the one behind the scenes of everything you see online. To clarify, Amber is the...

Very Versatile: Meet Exigent’s ‘Controller’ Sydnei Tignanelli

May 14, 2021

Hi! My name is Sydnei. Yes, I know it's spelled differently - I have yet to find anyone with the same spelling. I am the...

Content Development: A Cocktail of Words and Design – Meet Amber

May 10, 2021

My name is Amber Koenigsknecht (Ken-ish-neck-t) and I am the Content Development Manager here at Exigent Creative Solutions, with a focus on graphic design. My...

Founder Caralyn Rodriguez Reflects on Self-Started, Woman-Owned Business

May 4, 2021

Caralyn Rodriguez Hello! My name is Caralyn, I am the founder and President of Exigent Creative Solutions. My entrepreneurial journey began by attending a business...

6 Tips: Investing in Print Materials and Good Graphic Design

Apr 19, 2021

Why it's worth it to invest in print There are so many ways to market your company’s services. So many options, in fact, that it...

Kicking Off Women’s History Month: Exigent’s Two Year Anniversary

Mar 2, 2021

History of Women's History Month Women's History Month is a beautiful excuse to acknowledge the strength and ambition that women practice year-round. International Women's Day, March...

How To: Create a Clipping Mask in Adobe Illustrator

Jan 15, 2021

Clipping masks allow us to combine two layers into one, resulting in an artistic way to display your type and images. This technique is especially...

EXtra Credit Project #4: Christmas Card Designs

Nov 19, 2020

For this EXtra Credit project our design team happily put our Santa hats on because, like the matching pajama’s your mom still makes you wear,...

Custom Corporate Gift Guide: 2020’s Top Holiday Handouts

Nov 11, 2020

Corporate custom gifts are a great way to reward employees, entice new customers, and thank clients for their loyalty. Gift-giving is always on my mind...

EXtra Credit #3: Standing Out in a Saturated Market

Oct 19, 2020

 For this EXtra Credit Project, I thought I would try to get my foot in the door of a very saturated market: mattresses. I thoughtfully...

Business Card Concepts for Your Favorite TV Characters

Oct 6, 2020

A business card is a gesture - a gesture of introduction and of intention. Regardless of how easy it is to swap phone numbers, business...

Working From Home with Children: A Juggling Act

Oct 5, 2020

During this Covid pandemic, more and more people have transitioned to working from home. Our team at Exigent, like all businesses, were thrown through a...

EXtra Credit #2: Packaging Design

Sep 14, 2020

If the packaging isn’t eye-catching, who’s buying it? Let's be honest, we all judge a book by its cover and that goes for products and...

Adapting to Change – How Our Team Worked Together, Apart

Sep 2, 2020

Client's needs are always evolving. Adapting to change in the workplace is key to maintaining those successful partnerships. Recently, the pandemic of COVID-19 has impacted...

EXtra Credit Work #1: Wedding Planning App

Jul 30, 2020

Spec work, or speculative work, is useful for agencies to keep in their back pocket - it’s volunteer work that may not pay literally, but...

Bringing a Digital Design To Print

Jul 9, 2020

The first time I had to send a design project to print I was completely perplexed! My company didn’t have a marketing department, so I,...

Benefits of Outsourcing An Agency on Retainer

Jul 9, 2020

We recently talked about the benefits of hiring an agency. When outsourcing, it is vital to your brand’s success to find a partner that works...

Behind the Build: How We Created a Custom Website

Jul 2, 2020

If Exigent was a home, it would have a lot of white marble.  As I was thinking about how a website fits into the overall...