Blog
What Are the Different Types of Branding Strategies?
Sep 8, 2023
Did you know that a consistent company branding strategy can up your revenue by 10-20%? To harness this advantage, businesses must first identify the best...
Designing an Engaging Onboarding Packet
Sep 1, 2023
From 2021 to 2022, 21% of American workers took a new job. When taking on a new hire, you'll need to provide them with information...
Why You Shouldnt Use a Free Online Small Business Logo Maker
Aug 18, 2023
Nearly 90% of marketers say building brand awareness is their top goal. Without a strong, eye-catching, unique logo, however, you won't make an impact. Using an...
5 Reasons for Hiring a Digital Strategy Agency
Aug 9, 2023
About 80% of the leads you generate don't result in a sale. Without a strong digital marketing strategy, you might never generate quality leads in...
What Makes a Good Logo?
Aug 7, 2023
About 57% of consumers will spend more on a brand they feel connected to. Without a professional logo, you could struggle to connect new customers...
5 Tips for Rebranding a Business Without Losing Customers
Aug 2, 2023
Consistently presented brands are 3.5 times more likely to gain brand visibility than those with inconsistent branding. If your brand is old and dull, however,...
What Are Brand Guidelines and Why Are They Important?
Jul 21, 2023
What is your brand? What do you want your company to be known for when interacting with customers or other businesses? Having a defined brand...
Digital Marketing KPIs Your Business Should Be Tracking
Jun 28, 2023
When you create a digital marketing strategy, how will you ensure it works? With the proper methods in place, it can be easier to determine...
How to Craft and Convey Brand Messaging to Your Target Audience
Jun 15, 2023
Did you know that McDonald's golden arches are one of the most recognized logos worldwide? Crafting and conveying brand messaging to a target audience goes...
4 Reasons to Hire Professional Website Development Services
Jun 9, 2023
Can you believe that TikTok is one of the most visited websites? Building a website is essential to establishing your brand's presence. You might be...
New Beginnings: 5 Signs Your Company Needs a Rebrand
Jun 2, 2023
There are over 30 million small businesses in the United States. With such a heavily saturated market, it is easy for a business to stagnate...
What Does Your Brand Identity Design Say About Your Company?
May 25, 2023
A whopping 94% of the world's population can recognize the Coca-Cola logo. But people don't recognize this logo for the sole reason that it's a...
Should You Outsource Marketing Services? 4 Benefits Explained
May 19, 2023
We are about to state the obvious. It's something you always know. It's something every business book you've ever read has reiterated: Marketing is the...
Logo Placement: Where Should You Use Your Logo?
May 16, 2023
Did you know that the McDonald's symbol is one of the most famous logos in the entire world? While it may seem like the McDonald's logo...
What Is a Sitemap and Why Is It a Website Must-Have?
May 8, 2023
When most people think of website design, they think of the content, design, and typography that appears on a page. However, the truth is that outstanding design starts...
How to Create a Brand Style Guide for Your Business
Apr 25, 2023
Are you struggling to maintain consistency in your business's branding? Are you constantly making design decisions that don't align with your brand marketing? Creating a...
The Importance of a Consistent Brand Voice
Apr 19, 2023
What do top companies like Nike, Starbucks, Coca-Cola, and Uber all have in common? Other than being multi-billion dollar corporations, they're also household names with...
Brand Design Mistakes Companies Need to Avoid
Apr 12, 2023
There are 33.2 million small businesses in the United States today, so how do you make your company stand out? Developing a strong brand design...
The Top 3 Branding Tips for New Companies
Mar 28, 2023
Did you know that branding consistency can increase revenue by 20%? You don't have to be a big brand to enjoy the benefits of brand...
How to Improve Your Business’s Internal Communications
Mar 16, 2023
Your business's internal communications strategy is essential to employee happiness and productivity. According to a Gallup survey, 74% of employees feel that they're missing out...
5 Things to Include In Your Modern Website Design
Mar 3, 2023
How your business website is designed plays a major role in customer engagement. 38% of people will stop interacting with a poorly designed website, but what...
How to Rebrand and Not Lose Customers
Feb 24, 2023
On average, businesses rebrand once every 7-10 years. Rebranding can be tricky for any business, and even more so when focusing on retaining customers. It's a...
How to Create an Innovative Digital Strategy
Feb 17, 2023
Over 5 billion people around the world use the internet today. Having a digital strategy is imperative if you want to succeed in the digital...
Developing a Brand: How to Simplify Your Process
Feb 13, 2023
Did you know that 70% of all businesses fail? While numerous factors can be factored into these failures, they all fall under one umbrella: lousy...
The Benefits of Adding an Email Newsletter to Your Marketing Strategy
Feb 6, 2023
Email marketing remains the best digital marketing channel for generating a positive ROI. After all, the average person checks their email at least 20 times...
The Most Popular Upcoming Logo Design Trends for 2023
Jan 25, 2023
Designing a great logo is one of the truly essential parts of branding. Over half of consumers are more likely to buy into a brand...
Lead Magnets: What They Are and How to Use Them
Jan 13, 2023
About 50% of small businesses do not have a marketing plan. This means that about 50% of small businesses are not getting the company they...
5 Tips for Choosing a Website Layout You’ll Love
Jan 6, 2023
Do you know what kind of layout will work best for your website? Your website layout says a lot about your business or project. A...
The Important Cannabis Packaging Trends to Know
Dec 19, 2022
Approximately 52% of Americans will have tried marijuana by the end of 2022. It's gone mainstream due to its increasing legality, and that means more...
What Do Successful Brands All Have in Common?
Dec 19, 2022
Building a brand is tough. But successful brands mean successful businesses. If you want your business to grow to its potential, you need to grow...
4 Essential Website Maintenance Tips
Dec 9, 2022
Did you know that the average click-through rate for a call to action is around four percent? Many people compare their websites to their cars....
What Are the Benefits of SEO for Your Website?
Dec 1, 2022
About 75% of search engine users never check the second page of results. Meanwhile, 68% of all activity online begins with a search. Search engine...
4 Surprising Benefits of Professional Website Design and Development
Nov 18, 2022
59% of people prefer to visit a website with a well-thought-out and put-together web design rather than a simple website. If you've never outsourced website...
4 Signs It’s Time to Consider Rebranding Your Business
Nov 7, 2022
Branding is one of the most important elements of a successful business. In reality, it plays into every single aspect of your business from the actual product...
What to Expect When Working With a Graphic Designer
Oct 31, 2022
The world's first graphic design agency, Wiener Werkstätte (which translates to Vienna Workshop), was created in 1903 by painter Koloman Moser, architect Josef Hoffmann, and...
Professional Logo Design vs. Online Logo Creators: Why You Should Leave it to the Professionals
Oct 21, 2022
Many companies invest more than $1,000 in logo design. There are plenty of do-it-yourself online logo creators that entice people every day with low prices,...
3 Hot New Trends in Brand Logo Design
Oct 11, 2022
Did you know that most companies spend $500 or more on their logo design? This should not be too surprising. A business's logo is the core...
EYE FOR DESIGN: Meet Sarah Exigent’s Graphic Designer and Content Specialist
Sep 28, 2022
Hello everyone! My name is Sarah. I am Exigent’s Graphic Designer and Content Specialist. Here at Exigent, I create (almost) everything that is designed digitally...
What Is a Lead Capture Page?
Aug 30, 2022
Currently, there are near "2 billion websites." And to compete, you created a superb SEO eCommerce or service website. As a result, your site gets...
This Is Why It’s Essential to Have a User-Friendly Website
Aug 30, 2022
Did you know that 70% to 80% of your potential customers could be driven away if you don't have a website? Even if you have a...
What’s Your Type?: 4 Tips for Choosing the Perfect Logo Font
Aug 30, 2022
Out of all the things that make your brand identifiable by consumers, the logo font you use rings in at 75%. This means that choosing...
This Is How to Build an Authentic Brand Story
Aug 30, 2022
When people see your brand's website, it takes up to 0.5 seconds to leave an impression in a consumer's mind. You might be wondering how this...
How to Rank Higher on Google: 3 Quick Tips
Aug 23, 2022
Do you want your website to rank at the top of the pile on Google? If so, you came to the right place! The online...
4 Important Graphic Design Tips for Businesses
Aug 19, 2022
Visual content is becoming the golden rule of brand visibility. In fact, the more visuals you use in your branding, the more recognizable and shareable...
What Are the Types of Websites for Your Company?
Aug 12, 2022
In 2022, around 71% of small businesses have a website but to 38.5% of users, what the website looks like at first glance is crucial in...
How to Increase Brand Awareness: 3 Effective Tips
Aug 5, 2022
Our lives are about familiarity. We tend to become friends, or even romantic partners, with people we're more exposed to. Many people will shop in...
This Is How to Make Your Small Business Logo Stand Out
Jul 26, 2022
A company's logo is its most recognizable brand identifier, at a whopping 75%. The importance of a logo is so huge that 50% of customers will more likely...
3 Ways Brand Storytelling Is a Game Changer for Your Brand
Jul 20, 2022
Did you know that online advertising is a nearly $200 billion industry? If you want to stand out in a noisy industry, then you need...
Facebook Ads Strategy 2022: Powerful Tips for Small Businesses to Try
Jul 18, 2022
Out of all advertising channels, Facebook offers the highest return on investment. So if your Facebook ads aren't getting the responses you want, it's time...
5 Web Design Trends to Refresh Your Company Look
Jul 13, 2022
Most web users choose whether or not to look at a website within the first ten seconds. This means your website design is crucial to...
The Art of Cannabis Branding: How to Use Visual Storytelling
Jun 23, 2022
It's true, the cannabis industry is in full bloom. As the cannabis industry continues to grow, so does the competition. To stand out in a...
5 Benefits of Hiring a Graphic Design Service for Your Business
Jun 14, 2022
You've finally gotten your business off of the ground and you're ready to start attracting customers. Unfortunately, they're not rushing to buy your products and...
5 Common Branding Mistakes and How to Avoid Them
Jun 10, 2022
Did you know that one of the top reasons that businesses fail is poor marketing? A good marketing strategy starts with a strong brand vision,...
The Complete Guide to Choosing a Web Designer: Everything to Know
Jun 1, 2022
Almost 40% of consumers will stop interacting with a poorly designed website. Another 38% will leave a slow website. Meanwhile, nearly 39% of consumers form...
4 Tips on Improving Corporate Communications for Small Businesses
May 26, 2022
74% of employees feel that they're missing important information. This is because the internal business communications used by their small business aren't practical. As a...
6 Signs Your Business Needs a New Logo Design
May 20, 2022
Studies show that 82% of consumers shopping online prefer brands they know. So brand recognition is critical for success in the competitive e-commerce market. Yet,...
How to Hire a Logo Designer
May 12, 2022
Having a logo for your product is an important part of improving sales and is something that many business owners often overlook. As for why it's...
Top Questions to Ask Before You Hire a Web Developer
May 6, 2022
Around 97% of people get most of their information about a business online. It goes to show the importance of having a strong online presence....
Branding vs Marketing: What Are the Differences?
May 3, 2022
The combination of red and yellow in an image can make people hungry. This might explain why so many fast-food restaurants use them wherever and...
4 Common Marketing Myths
Apr 22, 2022
These days, digital marketing is just as profitable as traditional marketing — if not more. If you want to get ahead in the world of marketing,...
How to Build an Effective Corporate Communications Strategy
Apr 12, 2022
Close to half of all businesses fail in the first five years. One of the biggest reasons for this failure is a lack of efficient...
The Importance of Digital Marketing for Your Company
Mar 25, 2022
Did you know that over 76% of people research a company online before visiting a physical store? This represents a huge opportunity for businesses to...
How Long Does It Take to Build a Website for Your Business?
Mar 17, 2022
Over 75% of small businesses owned a website in 2021, as it's become common practice to purchase a domain and operate a site for companies....
Website Optimization: 5 Important Tips to Know
Mar 14, 2022
Want to crush the conversion game? Focus on website optimization. Website optimization is the process of making your website more effective at converting visitors into...
7 Perfect Logo Design Tips for Your Company
Mar 8, 2022
It's said that 75% of people recognize a brand because of its logo. Logos are an essential piece of any successful business, and they make...
5 Common Signs It’s Time to Rebrand Your Business
Feb 28, 2022
Is your business feeling a little stale? Are you not getting the results you want anymore? It might be time to rebrand your business. A...
How Great Packaging Can Set Your Cannabis Products Apart From Others
Feb 16, 2022
When you think of the brand Tiffany's, what's the first thing that comes to mind? Perhaps it's the robin egg blue box that houses the...
Here’s How Good Graphic Design Can Drastically Increase Product Sales
Feb 11, 2022
Graphic design is a form of art in its own right and with the development of technology, it's easier than ever to create a brand...
The Importance of Having a Good Brand Logo
Feb 8, 2022
The most successful businesses in the world use a long list of branding tricks to help reach their customers and forge a relationship with them. However,...
Top 3 Rebranding Tips for Your Business
Jan 28, 2022
Businesses, much like people, change over time. Shifting your corporate identities to reflect this change, shows that your business is adaptable and fit to endure...
Top 3 Web Design Tips for Your Company Website
Jan 21, 2022
Are you looking for a unique way to market your business? You can reach new customers by designing a one-of-a-kind website that leaves a lasting...
Good Design Helps Sell More Products
Jan 13, 2022
How many times have you been walking through a supermarket and found yourself stopping to check out a new product on the shelf? Why did you...
The Importance of Packaging Design
Jan 7, 2022
Over 70% of consumers agree packaging design can influence their buying decisions. If you're neglecting your brand packaging design, you could lose customers. Instead, you...
Good Communication Leads to Employee Retention: Why and How
Jan 3, 2022
Good employees are hard to find. So when you do finally hire a team you love, you'll want to hold on to it. But as...
In-House or Outsourced Web Development: Which Is Better?
Dec 27, 2021
When you're thinking of bringing on an agency to help with your website, plenty of things need to be considered. Has this agency built websites...
Boutique Graphic Design Firm Over Large Agency
Dec 16, 2021
If you're a business owner in need of some graphic design work, you might have found yourself facing a dilemma that's familiar to brands the...
Why a Strong Brand Is Important
Dec 13, 2021
86% of consumers have said that authenticity is a must-have characteristic when choosing which brands they back. A strong brand can improve business drastically because...
How to Create a Formidable Digital Marketing Strategy in Branding
Dec 7, 2021
Digital digs it all up. 93% of American adults say they use the internet, including 75% of adults older than 65. If you want to...
Why Hire a Branding Firm
Nov 29, 2021
Are you struggling to generate leads and sales this year? About 59% of consumers prefer shopping from brands they recognize. Unfortunately, you only have seven...
Behind the Screen with Amanda: Meet Exigent’s Digital Content Manager
May 24, 2021
Amanda Arendts here! I am Exigent's Digital Content Manager. Aka, the one behind the scenes of everything you see online. To clarify, Amber is the...
Very Versatile: Meet Exigent’s ‘Controller’ Sydnei Tignanelli
May 14, 2021
Hi! My name is Sydnei. Yes, I know it's spelled differently - I have yet to find anyone with the same spelling. I am the...
Founder Caralyn Rodriguez Reflects on Self-Started, Woman-Owned Business
May 4, 2021
Caralyn Rodriguez Hello! My name is Caralyn, I am the founder and President of Exigent Creative Solutions. My entrepreneurial journey began by attending a business...
Custom Corporate Gift Guide: 2020’s Top Holiday Handouts
Nov 11, 2020
Corporate custom gifts are a great way to reward employees, entice new customers, and thank clients for their loyalty. Gift-giving is always on my mind...
Working From Home with Children: A Juggling Act
Oct 5, 2020
During this Covid pandemic, more and more people have transitioned to working from home. Our team at Exigent, like all businesses, were thrown through a...
EXtra Credit #2: Packaging Design
Sep 14, 2020
If the packaging isn’t eye-catching, who’s buying it? Let's be honest, we all judge a book by its cover and that goes for products and...
Bringing a Digital Design To Print
Jul 9, 2020
The first time I had to send a design project to print I was completely perplexed! My company didn’t have a marketing department, so I,...
Behind the Build: How We Created a Custom Website
Jul 2, 2020
If Exigent was a home, it would have a lot of white marble. As I was thinking about how a website fits into the overall...