In With the New: How to Approach a Rebranding Announcement

Branding consistency can increase a company's revenue by 20%, so why do people choose to rebrand? Isn't a company rebranding risky?

In some cases, yes, but if you handle it gently and have the right marketing team on your side, you can come out on top. Your rebranding efforts can lead to serious profits!

It all starts with a good rebranding announcement, but how do you make one? We're here to talk about it. Read on for our top tips.

Make Sure the Time Is Right

Choose an appropriate time to announce your rebranding efforts. Take into account factors like current industry trends, your competition, and business cycles. It's best to avoid rebranding right in the middle of a fiscal quarter unless it's absolutely necessary to save your business.

Avoid any company rebranding around major holidays or industry events that may overshadow your announcement. You don't want people to think your new branding elements are just temporary for the occasion. Try to aim for a time when your audience will be receptive to the changes.

Use Multiple Channels

Use a variety of communication channels to announce your rebranding announcement so you can maximize your reach. Take advantage of all of your social media profiles, your email list, and even in-person events if you have them.

Tailor your messaging and content to fit each channel and audience. Remember that each channel will likely have a different "type" of consumer following it, so you have the opportunity to adjust your message to each type of person.

Provide Context and Transparency

Provide context around your rebranding decision. You don't want to confuse anyone or make them think that your decision was spontaneous or trivial. Do your best to be transparent about the process and changes you and your team are making, whether it's a simple new site design and a new logo or you're changing lanes completely.

Try to address any potential concerns or questions that your audience may have. Some people get nervous about rebranding. Emphasize that your brand values and products have not changed.

Keep Your Audience Engaged and Involved

Encourage engagement with your audience by asking feedback, questions, and comments about the rebranding. Involve them and they may feel happier about the changes!

Create opportunities for conversations through social media Q&A sessions, live chats, and polls to show your customers and shareholders that you value their input.

You may also get some unique ideas that you can use.

It's Time for Your Rebranding Announcement

Are you ready to rebrand? Prepare your rebranding announcement and get ready for this new era of your business. These tips will help you make the transition smoothly with less pushback from your audience as long as you play your cards right.

Speaking of rebranding, Exigent Creative wants to help! We're experts in both branding and rebranding and with both physical and digital design and marketing pros on our team, we're ready to help you get to the next level with your business.

Check out our promo shop or reach out today to learn more.