How Much Does It Cost to Design a Logo on Average?

Imagine running a business that sells premier products and services in its industry. Although you have little issue outdoing your competitors, you can't seem to reach your target sales numbers.

Without proper branding, you can't expect to hit your desired metrics. This is one of the many reasons approximately 20% of small businesses fail within the first year.

Your company logo plays a large role in brand recognition and people's first impression of your business. Many entrepreneurs outsource logo design to third parties, but not everyone understands how much it should cost.

So, how much does it cost to design a logo? We've created a brief guide with the key factors that influence logo prices. Let's explore what you need to know.

Design Complexity

This is one of the most prominent details that influence logo design. As you might assume, designing a logo with higher complexity will cost more.

Intricate logos often incorporate a blend of different shapes, typography, and colors. There will typically be a large difference in price between a simple, monochromatic logo and one that's far more detailed.

Imposed Deadlines

If you need a quick turnaround time for your project, you'll have to pay extra. Depending on your designer's pipeline, it might take them a substantial amount of effort to expedite your logo creation. They'll bill you accordingly for the extra stress it imposes.

Experience and Reputation

Designers with a high level of experience will charge more than those who are new to the industry. The same can be said for designers that have strong reputations.

This is an area you should never attempt to cut costs in, though. It's not worth choosing an inexperienced designer just so you can save extra money. This carries the risk of falling short of your goals, requiring you to spend even more to resolve the mistakes.

Geographic Location

Your designer's location will significantly impact their pricing. In general, designers bill clients based on their cost of living. You'll pay much more than average when working with designers based in places like Los Angeles or New York City. Keep this in mind when moving forward.

How Much Does It Cost to Design a Logo?

There's no universal answer to this question. How much you'll pay will depend on the information listed above. For example, choosing a designer with more experience will require a higher budget.

The same can be said when purchasing a large number of different logo iterations. Take time to shop around different designers until you find one who can meet your needs. This will ensure you get the best results without stretching your budget.

Get the Best Logo Today!

If you don't already have a solid logo for your company, it's essential to get started as soon as possible. This will ensure you maximize your performance and take your sales to the next level. Keep the answer to "How much does it cost to design a logo" in mind so you can make the best decision.

Exigent prides itself on taking a holistic approach toward branding and communications. We believe that all aspects of your brand's identity must align. You can learn more about the benefits we offer when you get in touch with us.