How to Redesign Your Logo in 2023

They say you never get a second chance to make a first impression. That quote doesn't necessarily apply to brands.

Creating a logo lets them give customers an initial impression. These essential images can and should be changed over the years. This provides another chance to show the brand in a positive light.

Read on to learn why, when, and how to redesign your logo.

The Importance of Logo Redesigns

The importance of creating a logo for brand recognition can't be overstated. 75% of customers say it's a brand's most recognizable identifier.

They're also a major part of purchasing decisions. 60% of customers won't buy from brands with unappealing logos, even if they have positive reviews.

When to Do a Logo Redesign

There are several signs it's time for a new logo design.

Your brand identity or audience may have begun to change. Your old logo won't spread your new message or appeal to your new customers.

Current logo design trends include minimalism and gradients. Are you capitalizing on them, or are your colors and fonts outdated?

Look at your logo online. 46% of users turn away from a website because its message isn't clear. This may come from a poorly optimized logo.

Compare your logo to your competitors and other business logos. Does it have an element that helps it stand out, or does it look like every other one in your niche?

How to Redesign Your Logo

The first step in designing a logo is determining your brand's purpose. It should be a visual representation of what you stand for, what you offer customers, and why they should choose you.

The next is to choose from the seven main types of logos. These include:

• Abstract
• Wordmark
• Lettermark
• Pictorial
• Emblem
• Mascot
• Combination

Stick to your original vision once you pick one or a combination of these types. A redesign isn't the time for a complete overhaul because customers won't recognize you anymore. Keep the same key color scheme, fonts, or symbols but with a few upgrades.

The best way to do this is to hire a professional instead of using an online logo creator. They'll give you eye-catching results that display your vision and help you stay up-to-date on current trends.

How to Test Your Design

Create multiple logo designs and test them on all print and digital formats you use. Get feedback from various sources such as team members, control groups, and customers. See how it's affecting metrics such as brand awareness and website traffic using:

• Surveys
• Exposure tests
• Social media
• AB testing

Use this data to determine which design customers prefer. Make any recommended changes to colors or fonts. Continue getting feedback to keep your design fresh.

Let a Professional Elevate Your Brand

A logo is more than an image. It's a statement about what your brand offers and why customers should choose you.

Redesign your logo whenever it no longer fits your brand image or attracts your customer base. Test out new designs to see which ones perform well, and keep updating as you grow.

The goal is to develop brand recognition and consistency. That's why Exigent Creative goes beyond logos to help create quality print, online, and social media products for your business. Hire our graphic design services today.