3 Tips for Hiring a Web Optimization Service for Your Business

Did you know that while the average company has a website landing page converting at around 2.35%, the most successful companies convert at over 11%?

Imagine that boost in conversion rate translated into sales for your website, and you can begin to see the importance (and value) of a well-optimized website.

Read on to discover how to secure website optimization services that can get results for you. We're sharing our top three tips for hiring an experienced company that can help you achieve your web goals.

1. Know the Difference Between a Supplier and a Partner

The more traditional style of client-supplier relationship is gone. It's not about having a formal, arms-length relationship anymore.

Ambitious companies understand that the right company is fundamental to their success. A trusted partner can become a competitive advantage.

When you seek web optimization services, focus on finding a partner instead of a supplier. Look for a team that goes beyond the basics and cares about delivering results.

A good partner will become immersed in your brand and high-level business goals. They'll ensure that any optimization work on your website fully aligns with your business objectives.

To do that, you need a collaborative effort so that the partner understands what changes you want to see and why.

When you choose a partner like Exigent, you have a team you can trust, with a sharp focus on delivering measurable results for your business.

2. Choose a Company That's Versatile

Modern web optimization needs a broad spectrum of expertise. You need someone who understands the technical side of web development, including security.

You also need usability experts. And there is a marketing element, too - like content optimization and conversion rate knowledge.

It's not a niche job, and you need an experienced website optimization team that can wear these different hats.

They must have a flexible approach that helps you achieve your bigger business goals, providing additional specialist support where needed.

They also need the agility to switch things around because web trends change constantly. Choose a company that will embrace that.

3. Find Experts That Offer Creativity and Innovation

A saturated online market - something that is present in many industries - means having a generic but functional website is no longer sufficient.

Your web presence must stand out from the crowd and take a more cutting-edge approach. That requires a hefty dose of creativity and a sprinkling of technical innovation, so look for those qualities in a web optimization company.

Review testimonials and case studies to understand whether the company can deliver unique branding and website ideas. Look for technical capability and a deep understanding of what design style will maximize conversion rates.

Look for a company that is open and approachable, too. You want a partner willing to try new ideas and challenge the status quo.

The Power of Effective Website Optimization Services

Don't underestimate the value of finding a trusted partner for your website optimization services. The right business can help you go beyond a technically sound website and deliver a web presence that brings you lasting results.

The Exigent Creative team has the experience and talent you need to transform your website. Discover more by reaching out to us here.