The Most Popular Upcoming Logo Design Trends for 2023

Designing a great logo is one of the truly essential parts of branding.

Over half of consumers are more likely to buy into a brand whose logo they recognize. Only 42% of consumers say that logos properly communicate a company's personality.

Striking the right balance of eye-catching design with a look that makes sense for your company is difficult, which is why the best logos stand so far apart from the crowd. In this post, we're going to help you with some logo design ideas by telling you the most popular logo design trends for 2023.

As you probably know, trends are always morphing. Keep reading, and we'll get you up to speed on the latest logo developments.

Less Is More with Logo Designs

Simple logo design has long been favored by some of the biggest brands in the world. There's something so powerful about a minimalist design that turns into an iconic logo, like Apple or Nike.

There's always a temptation to go big and complex with logo design. What's really going to hit home, however, is something that says a lot without having to say much at all.

Vintage Imagery

Modern logo designs up until now have really focused on futuristic images and typography. In the next few years, we're going to see a return to vintage imagery as we focus on homegrown brands.

Many of today's up-and-coming brands have a "hand-drawn" look to them. It creates a sense of intimacy and authenticity with your followers. Partnering with a great designer/artist to create something unique yet classic will work wonders for your brand.

Monograms

Monograms are all about efficiency. Turning a few letters into an icon may seem easy, but actually doing it with effect is difficult. These types of logos have always been a part of branding, but they're coming back with force these days.

To design a good monogram, you have to take the initials of your company and get creative. When done right, they convey a sense of professionalism and reliability.

Symbolism

Geometric patterns can be really eye-grabbing and meaningful, but you have to do your research. Injecting symbolism into a logo is a powerful way to approach design. You can see this famously in the FedEx arrow or the "31" in the Baskin Robbins logo.

A good logo, whether it was trendy 30 years ago or in more recent logo developments, is simple on the surface but contains depth. Geometry is an undeniable tool that you can use to trick people in the most pleasant way.

Glitches and Gradients

A lot of modern logo design makes use of mind-bending visuals, so if we're making logo forecasts, this theme will continue to develop. Glitchy images and color gradients are going to find prominence amongst brands looking toward the future.

These things work really great for Ecommerce websites or apps that are breaking new ground in their fields. When done well, it can really elevate your existing logo to make it truly memorable.

Get Help Following Logo Design Trends

These are a few logo design trends to keep an eye on, but if you really want to stay current, you need a great design team behind you. At Exigent Creative, we specialize in branding and graphic design. We know that a logo is only one part of the equation, but it's an important one.

To talk to us about your logo and to get help formulating a fresh vision for your brand, don't hesitate to contact us today.