Is Social Media Presence More Important Now Than Ever?

There are now over 3.5 billion social media users online, with 11 new people beginning to use social media every second. In fact, the average American has over seven accounts. With a strong social media presence, you can start reaching those customers.

On the fence about using social media marketing this year? Here are the top reasons having a presence on social media is more important now than ever before.

Read on to discover the top benefits of using social media for business marketing today!

Gain Brand Visibility

Adding social media to your digital marketing strategy can help you gain more brand visibility.

Remember, there are over 3.5 billion consumers already using social media. If they don't realize your business exists, they'll never visit your website. Building your online presence with social media marketing can help you generate more brand awareness.

Each time someone sees and interacts with your brand on social media, brand awareness has the potential to grow into brand recognition. Eventually, you can linger at the forefront of the consumer's mind.

They could begin associating your brand with your product or service. When they're prepared to buy that product or service in the future, they'll remember your brand. Then, they might visit your online or brick-and-mortar store to make a purchase!

Generate Website Traffic

Using social media for business marketing to build your online presence can help you generate website traffic, too.

For example, you can share a link to your latest blog posts in your stores or on your profile. You can share an eye-catching graphic on social media to encourage people to visit your site.

You can also use pay-per-click (PPC) advertising to promote your products and services. Then, you can direct consumers to your website to generate immediate sales.

Remain Relevant

At this point, your customers expect you to have a social media presence. Otherwise, you could fall behind competitors. Your brand might look behind the times, too.

Developing a social media marketing strategy will help you remain relevant. You can use the latest trends to get ahead of competitors as well.

Offer Customer Service

You can also use social media to offer faster, more effective customer service.

Consumers can send you direct messages or leave comments on your posts to ask questions and gather advice. Offering immediate help will show consumers you're available to make their lives easier.

Generate Leads and Sales

Consider using social media marketing to demonstrate your experience and expertise in the industry. Offer consumers helpful insights or a behind-the-scenes look into your business. Remaining honest and transparent can help brand trust grow.

Generating brand trust can help you generate leads and sales. In fact, nearly 50% of consumers will pay more for brands they trust. The more they recognize and believe in your brand, the more they'll buy!

Experience These Benefits of a Strong Social Media Presence Today

Building a social media presence can help you reach more customers than ever before. Experience the benefits of social media marketing firsthand this year! Consider developing your social media strategy today.

Need help strategizing? We're here for you.

Contact us today to learn more.