Lead Magnets: What They Are and How to Use Them

About 50% of small businesses do not have a marketing plan.

This means that about 50% of small businesses are not getting the company they should have if they were correctly advertising and marketing their brand.

This is where lead magnets come in. If you're ready to learn more about creating the best marketing plan, continue reading this blog.

What Is a Lead Magnet?

To put it simply, a lead magnet is a free item or service given to someone to lead them to buy something.

A lot of times, a lead magnet is a trial for a different subscription service. For instance, you may have seven days to try out a service, after which that time is up you'll have to start paying. This is one way to try to garner more customers through your services.

The point is not to give away a free product or service but to show potential customers how excellent the services they end up paying for are.

Some Examples of Lead Magnets

There are so many different ways that businesses can set up lead magnets. Here are just a few ways that I've shown to work when incorporated into a larger marketing plan:

• Having someone subscribe to a newsletter
• Offering a free webinar that people sign up for
• Offering a free trial for a subscription service
• Giving away free information in exchange for contact information

These examples can work across different industries to generate more leads to grow a business.

Why You Should Use a Lead Magnet

Now you know a bit more about what a lead magnet is and examples of them, you may want to know why to use them.

In reality, can't you have someone sign up for the subscription in the first place?

While you could do this, this is not a great marketing plan as you want to entice people to subscribe or pay for services they will love.

Here are a few benefits of using lead magnets.

• Lead magnets provide a value of some sort to a potential customer to start gaining trust
• Lead magnets show people what they are missing and provide a solution that they cannot resist
• They are relevant to the demographic that you are targeting

How to Improve Your Marketing Plan

Nowadays, your marketing plan has to include more than just a simple advertisement. Gone are the days when you could send a flyer to someone's home, hoping it would convert them.

If you want to ensure that you have the best marketing plan out there, you need to create lead magnets that convert into customers.

This is often easier said than done. If you feel like you have too much to focus on this, you can always hire a service like Exigent to help you rebrand, improve your marketing plan, and so much more.

Don't hesitate. Contact us today.