The Benefits of Adding an Email Newsletter to Your Marketing Strategy

Email marketing remains the best digital marketing channel for generating a positive ROI. After all, the average person checks their email at least 20 times a day. For every dollar you spend on email marketing, you could generate a $42 return as well.

Still on the fence about sending your customers an email newsletter? Read on to discover the amazing benefits of adding emails to your digital marketing strategy.

After reading this guide, you can make a more informed decision for improving your marketing this year!

Keep Customers Engaged

Sending your email newsletter subscribers emails throughout the year will keep them engaged with your brand.

You can send them information about your latest products, services, or sales. You can also send links to your newest blog posts to keep them informed and educated.

Nearly 80% of marketers have seen an increase in email engagement. The more often people engage with your brand, the more they'll remember you. In fact, 80% of business professionals believe email marketing increases customer retention, too.

Increasing your customer retention rate can help you generate loyal customers and repeat sales. Your ROI will increase over time as a result.

Remain Top-of-Mind

Consumers might interact with your brand once, only to forget who you are or what you can offer. An email marketing newsletter will allow you to appear in front of consumers over time. As a result, you can remain top-of-mind.

If consumers want to purchase your product or service in the future, they'll remember your brand after interacting with your emails.

Generate Traffic

Remember, you can use emails to send consumers updates about your blog posts, products, or sales. Adding an eye-catching call-to-action button to your emails can help you generate website traffic.

Generating more website traffic can help you generate leads and sales. It can also boost your organic search engine rankings, too.

Increase Leads and Sales

Using email communications to generate leads and sales will benefit your ROI.

Promote your newest products and services through your emails! Send personalized emails to connect with consumers on an emotional level, too. For example, you can show consumers how your product can simplify their lives.

Personalizing emails can increase transaction rates by six times! About 80% of consumers are more likely to make a purchase if you personalize experiences, too. You can segment your email subscription lists to start using personalization.

Otherwise, work with an experienced digital marketing agency to develop stronger campaigns.

Gather Data

You can also gather data from your email marketing campaigns to learn about your customers.

The data you gather can benefit other digital marketing strategies. For example, you can determine which call-to-action language helped generate a conversion.

Improving your campaigns using data can boost your ROI.

Add an Email Newsletter to Your Digital Marketing Strategy Today

You're no longer limited to using print marketing to communicate with customers. Instead, consider sending an email newsletter to your subscribers this year. With email marketing, you can experience these benefits and more.

Boost your ROI with email communications today.

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