How to Rank Higher on Google: 3 Quick Tips

Do you want your website to rank at the top of the pile on Google?

If so, you came to the right place!

The online world is a jungle. There are around 200 million active websites, so you must deal with plenty of competition.

SEO is the key to ranking above your competitors. It helps drive traffic to your site, and in return, it boosts brand awareness.

Businesses spend thousands of dollars every year on improving their website SEO. But if you keep reading until the end, you will discover how to rank higher on Google. Without spending a penny of your hard-earned cash!

1. Optimize Images on Your Website

You can't have a successful website without optimizing your images. It's arguably the easiest and most effective way of optimizing your site. Yet, so many beginners choose to avoid this step.

To begin optimizing your photos, you need to add ALT Texts. An ALT Text describes an image to search engines and helps identify content on your page. Use keywords and be as descriptive as possible to improve your SEO ranking.

Another way to optimize your images is by using high-quality and smaller photos. Large photos look great, and the occasional one is fine. But large images slow down your website's loading speed and affects your SEO.

Where you place your image is also vital. Our web design service shows you the best SEO-friendly layouts.

2. Use SEO-Friendly Headings and Titles

Search engines use heading and titles to determine the content on your page. They also make your website and pages more user-friendly. They're effective signposts to content on your site.

Headings and titles should be H1 or H2 and have keywords in the text. Only use one H1 title on each page, and add H2 texts underneath as subheadings. If you wish to create more structure within your H2 heading, you can use H3 titles.

It's also essential to use heading within your content and blog posts. They help with your overall SEO and Google rankings. And help break up large blocks of texts, making them easier to read.

3. Use Keyword Research Tools

There's no point putting in the hard work adding titles and ALT Texts if you're keywords are ineffective. Using Google Keyword Planner is the best way to discover if your keywords are effective or not.

One of the most crucial areas to get your keywords to spot on is with your metatags. A Metatag is a snippet of text that appears in pages' web code. They give information to Google and online users about what's on your website.

But quality keywords shouldn't just be in your metatags. They should be throughout your website, pages, headings, and content. Google will learn that your site is about a specific topic rather than only a few blog posts.

Remember to avoid keyword stuffing. It's when a website is overloaded with keywords trying to gain an unfair advantage. Your keywords should be natural, or Google will consider it web spam.

Now You Know How to Rank Higher on Google

Improving your Google ranking requires hard work and dedication. After all, big brand names wouldn't be spending thousands of dollars to better their scores if it was easy.

Now you know how to rank higher on Google with the easiest yet most effective digital marketing tips. So, it's time to clear your schedule and bring your website to a new level!

If you want more web development or web design tips, keep reading our extensive blog for free!