30 Aug

This Is How to Build an Authentic Brand Story

Amanda Arendts

Branding, How To


brand story

When people see your brand's website, it takes up to 0.5 seconds to leave an impression in a consumer's mind. You might be wondering how this affects you and your brand.

It means that having a compelling brand story and being an effective storyteller are much more important than ever imagined. If you want to ensure you're on the road to building a brand story for consumers to remember, continue reading below.

What is a Brand Story?

Brand stories are the narrative you create for your company that combines emotions and facts about how your brand was created. The story will be used to elicit reactions from people that come in contact with your brand.

Several things can influence your brand story, including historical milestones and the purpose that drives your business.

Understand the Vision

Before you can become an effective brand storyteller, the first thing you need to do is understand the message you're trying to convey through your brand. To do this, you need to understand your brand's vision and how to effectively craft this moving forward.

If you're unclear about your vision, there is a method you can use. The first step is to take action and use a word to effectively describe what you want to convey. For example, if you want to uplift people, you can use the word empower or uplift.

Next, understand the consumer audience that will need the things provided by your brand. Lastly, decide what value you bring to your target audience. Connecting with a brand that offers communications services may help uncover the brand's vision.

Outline Brand Core Values

Outlining your core values is a crucial part of brand storytelling and can help answer how to build a brand story that works for your company. You've got to outline your brand's core values because it can influence the consumers your brand attracts.

Consumers want to buy from brands that believe and uphold the same beliefs they uphold in their personal lives. It's best to create a list of 3-5 values that you can use to set the foundation for your brand.

Keep It Simple

One of the top branding tips we have to offer you is to keep things as simple as possible. You should use a problem and solution method as you seek to keep the story easy for people to understand.

The things you need to state include:

  • State the problem your brand is looking to solve
  • Detail the solution you used to solve it
  • Praise and detail your brand's success

Focus On Why Your Brand Was Born

What is the reason your brand was born? Use the answer to this question to ensure that you create a story surrounding this answer.

An effective brand story will help create a deeper connection with your consumer base. It's a chance you get to connect with customers on an emotional level.

How to Create a Brand Story

When it comes to building your brand story, there are several things you need to do to ensure it makes sense. Keep things as simple as possible and ensure you outline your brand's core values.

Still, running into some problems building your brand? Contact Exigent and let our experts get to work on your brand.

About the author