What’s Your Type?: 4 Tips for Choosing the Perfect Logo Font

Out of all the things that make your brand identifiable by consumers, the logo font you use rings in at 75%. This means that choosing the wrong font for your logo can cause more problems and make your brand hard to be picked out from your competitors.

To ensure you choose the best logo font possible, we've got some tips below that will help you get one step closer to making your final decision.

1. Simple Is Best

Having an overly complex font logo will make it challenging for your brand to be identified and cause people to overlook the brand entirely. When you choose the font for your logo choosing something simple is the best way to go.

Remember the font you choose; you'll repurpose and print across all products and pieces of messaging you use for marketing purposes. When choosing a font, ensure you look at it in multiple sizes to ensure it looks the way you want it to look.

2. Do Some Research

Before you make any significant business decisions, one thing most companies do is research the things their competitors are doing. The same should be done when choosing the font and logo design you will use.

You want to do this to gain some insight into what your competitors might be doing that's working for them and attracting customers to their brand. We're not saying to copy their logo font, but you might notice some parts of their design that could be beneficial for you to use in your design.

Ensure the font you decide to choose is relevant to the industry you're in. For example, if you work in the technology infrastructure sector, you don't want to choose a font meant for the retail eCommerce space.

3. Don't Follow the Trends

When you deal with digital media, one thing that's at the top of the list is following the most current trends. However, one thing you shouldn't do when selecting the logo design and font you will use for your brand is to follow trends.

Trends come and go, but you want your brand to have long-term success. Therefore, you need to choose a font that reflects your company's brand story because you want it to live on for years beyond the day you opened your business's front doors.

4. Choose 1 or 2 Fonts

Sometimes it might seem like a great idea to use more than one font, but it's not a good idea in the grand scheme of things. Fonts don't offer the same effect as using multiple colors.

Using more than open font can make your logo confusing and unorganized, making consumers wonder if that translates across your brand. Trust us; chaos is not the message you want to send to people intending to buy from your brand.

If you're going to use two fonts, ensure you integrate them accordingly to create an attractive design.

Choosing the Right Logo Font

There's more to choosing a logo font than blindly selecting the one you think looks the best. You've got to do your research and avoid following trends at all costs.

To ensure your logo turns out in the best way possible, contact Exigent Creative and let us put our skills to work for you.