30 Aug

This Is Why It’s Essential to Have a User-Friendly Website

Amanda Arendts

Digital Marketing, Website Design


user-friendly website

Did you know that 70% to 80% of your potential customers could be driven away if you don't have a website? Even if you have a Google My Business page and a strong social media presence, having a website puts all of your information front and center so your future customers can see it. It also looks professional.

Simply having a website isn't enough, however. You need a user-friendly website or else it won't be nearly as useful to you or your customers.

We're here to talk all about the benefits of a user-friendly website that you should be taking advantage of right away. Read on to learn more.

Customers Will Stay on Your Site for Longer

38% of people will not continue interacting with a website that doesn't utilize a user-friendly website design. If your website loads slowly, looks unattractive or is difficult to navigate, no one is going to want to bother trying to struggle with it.

If you can't even keep your customers interested for long enough to inform them about your services and products, you won't be getting any benefit from your website.

Customers Can Find the Information They Need

When potential customer is looking at a website, they're looking for specific things. They may want your contact information, your location, an overview of your products and services, and general information about pricing.

If they can't find this information online, they may look elsewhere. You'll lose those customers to your direct competitors.

It Will Improve Your SEO Rankings

Having a responsive website can improve your search engine optimization (SEO).

When Google's algorithm is ranking websites, it's prioritizing websites that seem useful and valuable to the average person. If people are frequenting a website and spending enough time there, the algorithm will begin to favor that website because it's clear that someone is getting value from it.

When your SEO improves, you move up the ranks of Google. This means that your website will get closer to the first page of results, making you more visible to potential customers overall.

It May Increase Conversions

Not everyone that visits your website is going to turn into a customer, and that's okay. The more eyes that you can get on your website, the better your odds.

With that in mind, you have a better chance of converting casual viewers into customers and clients if your website is easy to navigate quickly. People don't want to put more work than necessary into their website browsing.

Do You Have a User-Friendly Website?

With all of this in mind, isn't it about time that you get a user-friendly website? You might be missing out on potential customers and clients if you either don't have a website, or your site is difficult to use!

At Exigent Creative, we want to design a user-friendly website for your business. Get in touch with us so we can start working together on your project today.

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