12 Aug
What Are the Types of Websites for Your Company?
In 2022, around 71% of small businesses have a website but to 38.5% of users, what the website looks like at first glance is crucial in deciding whether to buy from a business.
In the digital era, no business should go without a website. But deciding on the right website design, style, and type can be challenging and time-consuming for many business owners.
Keep reading to learn all about the different types of websites for your business and choose the right one for your brand.
E-Commerce Website
An e-commerce website for businesses is perfect if you sell physical goods or online services. It's specifically optimized for boosting sales, displaying products, and generating new leads.
You can work with a web designer to create a custom e-commerce website for your unique business needs. You can also build a website on a platform like Shopify where you can choose a pre-made e-commerce theme.
Blog Website
When designing a website, think about the purpose it'll have for your business and customers. For example, if you want to become a professional blogger, you need a website layout specifically made for blogging.
The homepage on blog websites looks different than a regular business website and will feature the latest blog posts, information about you, and a lead magnet.
Lead Generation Website
A lead generation website has one main purpose: to generate leads that you'll later lead down the sales funnel and turn them into paying customers. If you want to understand the importance of a website that sells and converts, a lead generation layout is the best way to start.
Portfolio Website
If you have a service-based business and want to display your work in a beautiful way, a portfolio website layout is a great option. This type of website is perfect for graphic designers, interior designers, architects, illustrators, painters, and all other art forms.
Visitors can easily browse your previous projects, read more about them, and contact you when they want to work with you.
Landing Page Website
You need a landing page website when you're launching a new product or marketing campaign. A landing page is a one-page layout where you collect leads, include calls to action, or add a countdown widget for the launch of your small business website.
Landing pages are separate from your official website and you can build them on an external platform. You can also build a landing page on your CMS if you don't need complex features and integrations.
Which of These Different Types of Websites Is the Right Fit for Your Business?
Whether you're building a website for the first time or want to redesign what you already have, learning about these types of websites will help you make the right choice.
Choosing a website that'll help grow your business is essential, so if you're not sure where to start, we at Exigent Creative would love to help! Contact us today to learn more about our web design packages and let's design the perfect website for your business needs.