Maximizing Visuals: Using Design for Better Branding

The Golden Arches. The Nike Swoosh. The byte out of the Apple.

What do these brands have in common? You know them in an instant; they're memorable, easily recognizable, and have become iconic icons.

You too can build better by creating your brand identity and using visuals such as your logo to build instant recognition, so read on to find out how.

Why You Need Better Branding

Your branding encompasses all aspects of how you present your business to your audience. It is more than your logo; it is creating a holistic brand identity.

Your goal when creating better branding is instant recognition. When you accomplish this, you'll see more repeat customers, more referrals, and improved customer and employee retention. All while leading to stronger marketing and increased customer loyalty.

Your branding sets you apart from your competition and makes you recognizable to your audience. It tells your customers what to expect when they work with you and promotes connection with your customers.

With the right digital marketing strategy, you can increase recognition and engagement. Your previous customers can become your biggest marketing assets. They'll spread positive and rave reviews about your product and return to purchase more.

How to Use Visuals to Create a Cohesive Brand Concept

A quality branding strategist will begin with the question, "How do you want to be known?"

You're growing your business for long-term, sustainable growth. When you focus first on your long-term strategy, you will be more on point and resonate better with your audience.

Take the time to write out your company values and goals. This will direct your strategy which will, in turn, guide your designs.

Finally, also determine your personality and how you want to portray that personality to your audience. Are you funny and quirky or factual and professional?

Above all, once you determine your brand, you must stay consistent across all platforms and content types, from your social media to your articles and white papers. Create a style guide and stick with it.

Your goal is instant recognition amongst your audience. And the right designs can offer you that. If your audience has to stop and analyze your emails, social media posts, or product labels, then you haven't properly created a memorable look and feel.

The best and fastest way to create better branding is to work with a brand developer. They will use their graphic design skills and knowledge to create a style guide that epitomizes your company's style.

Grow Your Brand With These Brand Tactics

Just like Nike and Apple have built their brand loyalty and created iconic logos, you too must take your corporate branding to the next level. When it comes to being better you can't afford to get it wrong. You must nail down a strong company identity and look that resonates with your target audience.

Here at Exigent Creative, we help corporations and start-ups alike to create their branding and evolve their businesses. If you're ready to work with experts who take a creative and holistic approach to growing your business, then reach out to us today.