What Are the Different Types of Branding Strategies?

Did you know that a consistent company branding strategy can up your revenue by 10-20%? To harness this advantage, businesses must first identify the best brand strategy for their unique needs.

Yet, with so many types of branding strategies out there, it can be hard to know which is right for you. Today, we want to help you find the right one with this guide to the strategies available to businesses like yours.

Read on to learn more, and stick around until the end to find out which of these branding strategies we use at Exigent Creative Solutions.

Offline Branding

The world may be going digital. But offline branding still isn't dead. This strategy focuses on promoting a company's brand via physical interactions. That may include trade shows and other events, billboards, and print ads.

Online Branding

With 5.3 billion internet users worldwide, online branding is no longer optional. To do it right, businesses need a website with a blog, a social media presence, and digital ads on platforms like Google, Facebook, and YouTube.

Personal Branding

Companies with celebrity founders, famous investors, or popular executives can leverage this branding strategy. Personal branding involves marketing an individual as the face of the business.

Personal branding may be best seen with celebrities and influencers. But it can also work for start-ups and enterprises. Elon Musk is the face of his many ventures and the perfect example of personal business branding at play.

Product Branding

Product branding can be a type of corporate branding (more on this later). But it can also be used for companies with a singular product. This strategy involves building the company's image around its products as solutions to customer pain points.

Many branding subtypes fall under this category. Ingredient branding is one of them. With this strategy, marketers focus on the unique ingredients a product has that differentiate it from competing products.

Service Branding

Service branding is similar to product branding. It focuses a business's brand around the expert services it offers. The goal is to maintain a consistent level of service to cultivate a brand around quality and trust.

Corporate Branding

Compared to product and service branding, corporate branding focuses on making a name for the company itself rather than each individual offering.

Essential tools for any good corporate name branding strategy include a recognizable logo, consistent internal and external communications, and transparent values across online and offline channels.

At Exigent Creative Solutions, we rely on corporate-style branding strategies for all our clients. We believe a consistent, transparent brand is the key to success, whether you are building a new brand from scratch or re-branding.

Harness These Types of Branding Strategies at Exigent Creative Solutions

We have only scratched the surface of the types of branding strategies out there. The best approach for your business depends on factors like target audience, industry, and goals. But no matter your objectives, a consistent approach to branding is key.

Are you searching for a marketing agency that understands corporate branding strategies? Exigent has the services you need. Contact us to learn more about our approach to branding, and get started today!