28 Mar
The Top 3 Branding Tips for New Companies
Did you know that branding consistency can increase revenue by 20%? You don't have to be a big brand to enjoy the benefits of brand design or consistent company branding. If you've just established a new company, now's the time to explore branding tips to help you get that competitive edge.
From creating an eye-catching logo to selecting the perfect font and color scheme, many components go into branding. If you’re feeling overwhelmed about how to handle your brand image, don’t worry! We have some essential branding tips to help you make the best decisions when launching your new brand.
What Is Small Business Brand Design?
Simply put, brand design is a critical component of small business success. It puts a face and personality to a brand and helps set it apart from the competition. It's everything that reflects the brand, such as logos, packaging, website design, advertising campaigns, and materials.
While your brand logos and general company branding might evolve as you grow, your brand's visual identity must appeal to and represent its core values. With effective brand design, customers will form a strong connection with the brand and be more likely to choose it over others on the market.
3 Branding Tips for a New Company
Considering branding for a new company as early as possible is important. Establishing your company's branding will provide direction and helps to communicate the desired message from the start. If you're unsure where to start, follow these three branding tips.
1. Research
Knowing your target audience is the first step in branding a new company. Researching who your potential customers are, what their interests are, and how they perceive your brand will give you a better idea of what kinds of messages and visuals will be most effective in engaging them.
Without research into your target audience, there's no way to know which visuals and concepts would best convey your branding, leaving it up to chance rather than strategic planning. Overall, researching your target audience gives you an advantage and helps ensure that it will successfully connect with its intended consumers when you launch a new product or create a campaign.
2. Consistency
Next, focus on keeping things consistent. Consistency ensures your brand image communicates the same look and feel while establishing an overall brand identity. Over time, consistency makes it easier for consumers to recognize your brand, which leads to more brand interaction and better brand recognition. It's a key part of strengthening your company’s reputation.
3. Clarity
Finally, whether you're investing in logo design or general brand design, ensure your brand's message is clear. Customers love clarity. They should immediately be able to identify what kind of brand you are and (at least somewhat) understand what you offer.
Mostly, this concerns the colors and fonts you use for your logo. However, it carries over into website design, too. If you run a large party rental business but have a website and branding that features Times New Roman font and dark colors, customers will wonder what's so fun and party-like about your brand.
