Brand Design Mistakes Companies Need to Avoid

There are 33.2 million small businesses in the United States today, so how do you make your company stand out? Developing a strong brand design is a good place to start that can make all of the difference in how your company is perceived by potential customers.

When creating a brand design, there are many mistakes you should avoid making. Keep reading to learn more about what you should and shouldn't do.

What is Brand Design?

Brand design is the process of creating or redesigning a distinct identity for a product or service. This is done through the use of logos, colors, illustration, typography, and photography. It is how your company chooses to portray itself to the public.

Brand Design Mistakes

While it is important to know what to do when developing your brand, it is also important to know what to avoid. Here are the brand design mistakes that you don't want to make.

Not Doing Your Research

The first step to creating a successful brand design is researching the market. You need to do some research into your industry and your competitors to see what is working and what isn't. Get a good idea of trends in the industry and decide how your company fits in.

From this research, you will create a brand strategy. Once you have a solid foundation and vision, you can worry about the aesthetics of your brand.

Failing to Make Yourself Stand Out

When coming up with brand ideas, it is important to stand out from the competition. You need to have a Unique Selling Proposition (USP), which is something that makes your company stand out from the rest. Figure out what you can offer that your competitors cannot and work that into your brand design.

Not Defining Your Target Audience

It is important to know who your audience is and what appeals to them. Even if a brand design is beautiful, it may not produce positive results if it is not marketing to the correct audience. Do your market research to determine the demographics of your target audience and how to draw them in.

Only Creating a Logo

Logo design is important, but it isn't everything. Many companies spend all of their time creating a logo and don't bother with any other aspects of brand design. Your brand goes far beyond your symbol.

Make sure you are considering other elements such as website, social media, brand personality, competitor research, and advertising campaigns. All of these things work together to create a cohesive brand identity.

Build Your Brand Today

There are many elements that work together to create a strong brand design. Doing your research and defining your company's purpose is essential to making your brand stand out.

Here at Exigent, we are devoted to helping you build a brand for your company. We can assist you with everything from branding and rebranding to digital marketing to web development and design. Feel free to contact us today with any questions or concerns about our services.