The Importance of a Consistent Brand Voice

What do top companies like Nike, Starbucks, Coca-Cola, and Uber all have in common? Other than being multi-billion dollar corporations, they're also household names with logos recognizable to most people on the planet.

The secret to their success? Strong and consistent brand voice.

Believe it or not, 71% of consumers say that branding is the top consideration for which products and services they choose.

Ready to score that kind of brand recognition for your company? You're in the right place. Read on for an in-depth look at why clear and unwavering branding is essential to business success and how to achieve it.

Brand Voice = Brand Personality

A clear and powerful brand identity lets potential clients know who you are. This includes your product or service, the kind of customer you're hoping to attract, and why you're the best choice.

Having a distinct voice or personality can also make your company relatable and appealing to potential customers on a personal level. Establishing how you fit into their lifestyle and what using your product or service says about them is vital.

So, what lets potential consumers know what kind of company you are? Small details in branding and rebranding, including color choices, logo design, and even the wording used in marketing, can help customers identify with a brand.

Share Your Brand Message and Company Values

Branding isn't just about building popularity. It lets the world know what your company offers, your core values, and your business mission.

This is where important details like building an authentic brand story come into play.

What problems is your brand looking to solve, what solutions are you offering, and what makes you successful? Clearly convey these points to potential clients, and you'll have a fan base that believes in your mission just as much as you do!

Sharing your values can also help appeal to consumers who shop with their hearts rather than following trends or fads.

Why Brand Voice Consistency Matters

The bottom line is that consistency in branding builds customer trust. It triggers a positive emotional reaction in a business's audience and helps consumers feel connected.

Establishing this link helps customers know exactly what they can expect from your company and its offerings, and feel confident in spending money with you. Keeping it consistent is also crucial to establishing repeat business, with happy clients returning again and again.

After all, nobody likes returning to a restaurant to discover that their favorite menu item has disappeared - or opening a brand new bottle of perfume and realizing that the scent has changed.

Let Us Help Build Your Brand Voice

Are you ready to build your brand voice and take your business to a whole different level? If so, it's time to get in touch!

Contact the branding experts at Exigent Creative Solutions today or call (248)-275-7369. Our team is happy to help with everything from branding and digital strategy to the website and graphic design, communications, and more.

Our holistic approach will dig down deep into every part of your brand identity to reiterate the customer connection and help build your brand from the inside, and out.