How to Improve Your Business’s Internal Communications

Your business's internal communications strategy is essential to employee happiness and productivity.

According to a Gallup survey, 74% of employees feel that they're missing out on important company information and news. This is almost always due to an issue with internal communication or a complete lack of it.

The bottom line is that your employees want to feel valued. They need to feel that they're an important cog in the machine. If you don't prioritize business communications, they'll never feel involved.

In this post, we're going to tell you how to improve your business's internal communications. A few key strategies will go a long way, so keep reading and we'll help you figure out how to keep your workers in the loop.

Start With Onboarding

Your communication strategy with your employees should start in the recruiting process. Transparency is essential for attracting talent. 87% of job searchers have said that they hope their next position has more transparency.

The earlier you build trust with your employees, the more cohesive your workforce will become. Your onboarding process is a crucial part of this, allowing you to establish internal branding from the get-go.

Create a Company Handbook

A company handbook outlines what you expect from your employees. It gives them something to refer back to as they find their niche within your business. It also helps to hold the employer accountable.

Any good company handbook should outline the company's mission statement, culture, and values. It should also bring clarity to every employee's role and how important their work is to the success of the company.

Regular Newsletters

Where many small businesses fail their employees is after they've been onboarded. A good internal communications strategy doesn't stop after the recruiting process is completed. It's an ongoing process that keeps employees in the loop on important news.

Weekly newsletters are a great way to distribute this information. For instance, including surveys in your newsletters is an easy way to get feedback on important issues. You can also include notes from upper management, training opportunities, and special events.

Internal Branding and Marketing

Internal branding boosts company culture and morale. If you want your employees to be ambassadors of your business, the way you communicate matters.

Your internal branding strategy shouldn't be all that different from your external one. A good brand permeates the entire company.

If your internal branding is lacking, an internal marketing campaign could be the answer. With the help of an experienced creative team, you can rejuvenate your company culture with branding and marketing.

Importance of Internal Communications

By taking internal communications seriously, your business can thrive under a productive workforce. These are the people you rely on to reach your daily, weekly, monthly, and annual goals. Each person needs to feel valued in their role.

Hiring a team like Exigent Creative will help you enact these strategies to perfection. Whether you're looking to design a company handbook or come up with an internal marketing strategy, contact us and we'll help you bring it to fruition.