The Importance of Email Newsletters for Business

In a world dominated by social media and endless content, the importance of email marketing can't be overstated.

As a business owner, you're always trying to find new ways to reach your intended audience. You might think that this is better done by creating content on your blog or engaging your social media followers, but nearly 80% of B2B marketers say that email is the ideal method for distributing content.

Today, we're going to break down the importance of email newsletters. If you're trying to nurture your existing audience, an email newsletter is the best way to go. Keep reading and learn how they'll boost your marketing plans.

Building Awareness

The goal of any small business is to build awareness around its brand. There are many ways to do this, but none hit home quite as well as business newsletters.

When you receive an email giving you important updates on a business, you feel like you're in the loop. Making your customers feel prioritized is key to building brand loyalty.

These emails give the reader a broader picture of what's going on in your business and the industry as a whole. They aren't necessarily selling anyone on anything, but work well in tandem with promotional emails.

Exhibiting Expertise

The content you choose to fill your newsletters with can showcase your overall expertise as a business entity. Whether you're reaching out to customers or doing B2B company communications, the email content allows you to establish yourself as a leader in your industry.

Nothing is more valuable than this. If you can build trust within your industry, you're going to move ahead of the competition.

Vehicle for Promotional Content

Although a newsletter is primarily for news, you're not barred from launching and promoting products/services in your emails. This can be a really effective way to support your advertising campaigns since your subscribers are already keen to read your newsletters.

One really smart tactic is to give special offers to your newsletter readers. If there's an incentive to subscribe, you'll grow your list of readers.

Capturing Leads and Touching Base

In a hectic world where consumers are having everything and the kitchen sink thrown at them all the time, it helps to check-in. Use your email newsletters to maintain weekly, bi-weekly, or monthly contact with customers without trying to sell them anything.

Use your website to capture leads for your newsletter. A simple form on your home or contact page gives interested customers access to your inside info. Once you've got them on your email list, you can ask them to opt-in on marketing emails at a later date.

Start Sending Email Newsletters Today

Now that you can see how important email newsletters are for your business, you can start coming up with some newsletter designs. It helps to have a strong creative team behind you to implement eye-catching images and strong copy into your newsletters.

At Exigent Creative, we specialize in corporate communications and branding. If you need help coming up with the perfect business newsletters, don't hesitate to contact us today.