5 Things to Include In Your Modern Website Design

How your business website is designed plays a major role in customer engagement.

38% of people will stop interacting with a poorly designed website, but what does that really mean? There are numerous things that go into modern website design, from the images and typography you use to the actual content of the pages.

In this post, we're going to tell you 5 things to include on your business website. Your site is the first thing most new customers are going to see, so a major priority should be finding ways to modernize your website. Keep reading and we'll help you do it the right way.

1. Unique Typography

If your website is going to stand out among the thousands of others, you need to think outside the box. Having unique, but readable typography is going to catch the eye of anyone that visits your site.

One of the ways to ensure your site is readable across multiple devices is to make the typography larger. This has been an ongoing trend over the last few years as businesses grapple with shorter attention spans. You need your message to get across quickly or customers will leave your site.

2. Responsive Design

In general, a responsive business website is a good idea. As of this month, mobile devices account for over 60% of all web traffic, so you need your site to be compatible across all screen sizes and types.

Part of this has to do with your typography, but your images, videos, and menus all need to account for this as well. Images, for instance, can be highly effective as a feature on each landing page, but they need to look good everywhere. Responsive images change their shape and aspect ratio depending on the device.

3. Engaging Content

Content creation is an art form that every business has to perfect in 2023. If you're going to engage your customers, your content has to be interesting and informative.

Many businesses prefer to outsource their content to professional marketing services. Working with a professional that understands the ins and outs of SEO and copywriting makes it a lot easier to develop an effective content strategy.

4. Focus on UX

There's marketing content and then there's UX content. UX stands for "user experience" and it's all about creating a site that makes it easy for your visitors to find what they need.

A site that accounts for UX is one that gently guides users to different areas of your site depending on their needs. It should be simple, usable, and attractive.

5. Images and Videos

Using plenty of images and videos to convey your brand is always a plus on a business website. Hero images are often used at the top of business sites to great effect. You can achieve even more with a feature video that explains your brand or products directly on the home page.

Modern Website Design Tools

Now that you've got an idea of how to modernize your website, you can make a statement to the competition. Modern website design involves all of these things and more, and trends are always evolving.

If you need help turning your website into a winner, it's time to hire a professional web design company. At Exigent Creative, our website design services can help you create a modern site for your business that attracts customers and boosts conversions. Contact us today to learn how we can help.