3 Ways Brand Storytelling Is a Game Changer for Your Brand

Did you know that online advertising is a nearly $200 billion industry? If you want to stand out in a noisy industry, then you need to tell a story everyone will remember. That is the art of brand storytelling.

Don't worry if you're not sure what that is or why you should use storytelling because you're in the right place. We're sharing with you the top three benefits of creating a cohesive branding strategy with storytelling.

1. Brand Storytelling Offers Relevancy

As you create your content marketing strategy, you might wonder how you can stand out in a crowded market. The answer is brand storytelling.

Creating your brand story requires balancing two things. First, you must stay true to your values while you also keep up with the trends. When you tell a story that resonates with your clients, they'll remember you more so than your competitors.

People are busy and if you can't stand out you'll soon be forgotten. From your brand packaging to your social media presence, you need to stay memorable.  But with storytelling, you can stay relevant and top of mind with your clients.

2. Build a Consistent Brand Voice

In today's fast-paced and fragmented digital world, customers are craving consistency. They want to know what to expect when they work with you.

When it comes to B2B corporate branding, building consistency is paramount to your success. Your customers need to be able to recognize you and immediately understand what you offer for their business.

Your consistent brand story must follow through every touch point. This includes the first time a prospect comes across your brand through the purchase and beyond. Create consistency and you'll build a thriving business.

3. Make Connections and Build Trust

People want to buy from brands they know, like, and trust. You can build this trust through strategic content marketing. You can also invite your potential customers to connect with your brand by telling your story.

One brand that did this well was the story of TOMS shoes. As they grew their brand, their iconic shoes became synonymous with donating shoes to poverty-stricken children worldwide. People could feel good about their purchase knowing they helped a kid in need.

How can you tell your story and build trust with your future clients? What makes your brand unique and sets you apart from your competitors? These are the stories you need to tell so you can connect with your prospective customers and build your brand.

Solve Your Branding Needs With Storytelling

If your company needs to refresh your brand or if you're ready for a complete rebrand, then you need to consider brand storytelling. This unique form of marketing offers you a way to connect with your clients.

We help our clients create a story that highlights their uniqueness while also staying relevant and consistent. To learn more about how we help you optimize your brand, reach out to us here.