This Is How to Make Your Small Business Logo Stand Out

A company's logo is its most recognizable brand identifier, at a whopping 75%. The importance of a logo is so huge that 50% of customers will more likely choose to buy from a brand with a logo they recognize.

Creating a logo is one of the most challenging things in a brand design journey. Luckily, by following a few proven steps, and letting your creativity lead the way, you can have a strong logo and branding in no time.

Read on to learn how to make your small business logo stand out in the crowd and make it unique to your company and brand.

Brainstorm Logo Ideas

The first and most important step to coming up with logo ideas is brainstorming. Write down everything you want your logo to represent, the colors you want to use, any words or letters, as well as the elements related to your brand. Then, research some similar logos and see what they have in common and how they differ from one another.

Make It Unique

This one is a given but in today's digital era, so many logos for businesses look similar to one another. The only way to stand out is to make your logo as unique as possible.

Here's an example. If you sell CBD products, your first instinct may be to put a cannabis leaf in the logo but you won't be the first CBD company doing that.

Instead, make the main element of your logo something entirely different but still related to your business. This can be a wellness item, a letter, an activity, or an abstract shape that no other company has ever used.

Keep It Simple

You want your logo design to represent your company and what you stand for, which leads many companies to design a complex logo with many different elements, colors, and fonts. However, with logos, the simpler it is, the more recognizable it'll be.

Choose the main element for the logo, a maximum of 2-3 colors, and 1-2 fonts if it's a wordmark logo. Combine the elements to work with each other yet still convey your brand message.

Test Out Different Designs and Logo Styles

The process of making a logo can be challenging but the end result is well worth it. To truly understand the benefits of a logo, you need to test out different designs and styles before you choose the final version.

See what different logos look like in different places on your website, social media, and brand collateral. Change the colors, fonts, and element placements to see which version you like best.

Make Your Small Business Logo Stand Out With These Helpful Tips

Whether you're designing a small business logo for your new business or want to redesign your existing one, these tips will help you get creative and brainstorm the best ideas.

From choosing the logo style and colors to creating the derivative brand elements, you can make your business stand out with the right logo design.

Need help designing a logo you'll love and create a brand around? Contact us today and learn more about our branding and graphic design packages for small businesses.