7 Perfect Logo Design Tips for Your Company

It's said that 75% of people recognize a brand because of its logo.

Logos are an essential piece of any successful business, and they make an important first impression. Whether they're on a business card, coffee cup, or social media ad, logos represent all that your business stands for.

But how do you create a logo that's impactful and authentic? Keep reading for seven logo design tips that will help you craft a logo that stands out from the rest.

1. Consider Your Brand's Identity

Think about what you want your logo to represent. A law firm might want a logo that emanates trustworthiness and intelligence, while a wedding planner wants to give off organized, romantic vibes.

Brainstorm words you would use to describe your brand or business, and then use those descriptions when designing a logo.

2. Keep It Simple

A logo that's too detailed or complex won't stick in the minds of customers or clients.

Many of the most powerful and well-known logos are made up of simple icons or graphics. Choosing a clear image, like the outline of a cupcake for a bakery, is an easy way to make your logo stand out.

3. Take Advantage of Empty Space

The FedEx logo is famous for its use of empty space, creating a white arrow that you never forget once it's noticed.

Play around with a logo that takes advantage of these types of empty spaces. Many of the best logo ideas involve clean designs and clever uses of white space.

4. Add a Pop of Color

While black and white logos are timeless, incorporating too many colors can overwhelm your viewers.

Instead, choose one or two colors that represent your brand well and use those in your logo. Adding a pop of color will help your logo stand out while keeping it simple and classy.

5. Make It Memorable

When thinking about how to design a logo, one of your top priorities should be creating a logo that's unique. A logo that makes its way into people's memories is a powerful one.

Choose a memorable element. This could be the style, color, font, or graphic that's used in the logo. You might even turn the logo into a pun or optical illusion, causing people to stop and think when they see it.

6. Choose a Font That Fits Your Brand

The fonts you use speak volumes about your business. They suggest to customers that you're modern or old-fashioned, quirky or serious, and many adjectives in between.

Pick a font that reflects your business's personality. For example, serif fonts represent sophistication and authority, while sans serif fonts convey more minimalist, modern tones.

7. Create a Scalable Design

A successful logo works on a large scale as well as a small one. Whether it's on a business card, t-shirt, or large banner, your small business logo should work in a range of sizes.

Test out your potential logo ideas to ensure they are scalable and clear.

Need More Logo Design Tips? We've Got You!

A great logo makes all the difference when it comes to creating a successful business. Check out the rest of our blog for more logo design tips.

Need branding or design assistance? We can help with that too. Contact us today to have all of your marketing questions answered.