Website Optimization: 5 Important Tips to Know

Want to crush the conversion game? Focus on website optimization.

Website optimization is the process of making your website more effective at converting visitors into customers. That might mean improving your design, your copy, or even increasing website traffic.

But according to Google, about 200 factors influence the website ranking. So where do you start?

Here are six tips on how to optimize a website that will make a real difference in your conversion rate.

1. Focus on Mobile

More and more people are using their phones to browse the internet. In fact, about 50% of website traffic now comes from mobile devices.

If your website isn't optimized for mobile, you're losing out on a lot of potential customers.

Make sure your website is responsive – that it adapts to the size of the screen it's being viewed on. And make sure all your links and buttons are easy to click with a finger.

Other things to consider:

• Use larger fonts and buttons on mobile devices
• Keep your pages lightweight so they load quickly
• Avoid using Flash

If you're not sure whether your website is mobile-friendly, use Google's Mobile-Friendly Test.

2. Use Technical SEO

Technical SEO is the process of optimizing a website for Google's search engine algorithms. Some of the things you can do to optimize your website include:

• Adding keywords to your titles and meta descriptions
• Creating a sitemap and submitting it to Google
• Optimizing your images for search engines
• Ensuring that your website is fast and mobile-friendly

Technical SEO can be a little complex, but it's worth the effort. If you're not sure where to start, consider working with a professional SEO company.

3. Improve Your Website Copy

Your website copy is one of the most important factors in website optimization. If your website copy is poor, it will be difficult to convert visitors into customers.

Make sure your website copy is:

• Clear and concise
• Easy to read
• Engaging and interesting
• Targeted to your audience

In addition, consider using call-to-action buttons (e.g., "Buy Now," "Download Free Report," etc.) throughout your website. And test different versions of your website copy to see which works best.

Copywriting can be a complex skill, so if you're not sure where to start, consider hiring a professional writer.

4. User Intent

For your website to be effective, you need to understand user intent. What are your visitors looking for? What do they want to do on your website?

Once you know what your visitors want, you can make it easy for them to find it. Use clear and concise titles and descriptions, and put the most important information front and center.

You should also use relevant keywords throughout your website copy so that Google knows what your website is about. And consider using interactive elements (e.g., calculators, quizzes, etc.) to keep users engaged.

5. Link Building

Link building is one of the most important aspects of SEO. The more high-quality links you have to your website, the higher you will rank in Google's search engine results pages.

But how do you get high-quality links?

There are a number of ways:

• Submit your website to directories
• Guest post on other websites
• Participate in online discussions and forums
• Comment on blog posts

The key is to find ways to add value to other types of websites. When you provide valuable content, other successful websites will be more likely to link to your website.

Try Website Optimization Today

Website optimization is key in branding, how customers interact with, and how you are found by search engines. By following these six tips, you can make a real difference in your website's conversion rate

If you're looking for help with website optimization, contact the team at Exigent. We have years of experience in helping brands achieve their online goals. Let us help you take your business to the next level.