5 Tips for Rebranding a Business Without Losing Customers

Consistently presented brands are 3.5 times more likely to gain brand visibility than those with inconsistent branding. If your brand is old and dull, however, you won't stand out within your niche. Without proper brand visibility, your business will never grow.

Rebranding a business can get messy if you don't develop a marketing strategy ahead of time, though. Here are five tips for successful rebranding.

Use these tips to rebrand without losing customers today.

1. Determine the Reason

First, determine why you need to rebrand your business in the first place. For example, maybe you need to:

• Appeal to a new target audience
• Expand into a new niche
• Internationalize
• Increase engagement
• Differentiate from competitors
• Tell a better brand story
• Remain modern

Understanding why you need to rebrand will help you make more informed decisions as you establish your new brand guidelines.

For example, maybe you're expanding into international markets or want to reach a new audience. Your brand will need to appeal to consumers based on their interests. It will need to speak to the pain points they're experiencing, too.

2. Inform Existing Customers

To avoid losing customers, remain transparent with your existing audience. Transparency will help your existing customers feel more comfortable with the change.

When planning to rebrand, determine how to make changes without affecting the customer experience. Use social media and email marketing to keep your customers informed long before your new brand goes live.

Prioritize offering excellent customer service in the meantime.

3. Outline Brand Guidelines

While 85% of companies have documented brand guidelines, only 30% enforce these guidelines. Unfortunately, 77% of companies end up producing off-brand content as a result. Neglecting brand consistency can confuse customers.

Maintaining a consistent brand by following your guidelines, on the other hand, can boost brand recognition. Revenue could increase by 23%, too.

For successful rebranding, work with an experienced design agency to develop your brand guidelines. Once you begin producing new branded materials, maintain consistent branding across all marketing channels for cohesion. Otherwise, you won't gain brand awareness or recognition after rebranding.

4. Launch a Campaign

Once you've established your new branding, prepare to launch a campaign to announce the new brand. For example, you can submit a press release stating the reason for your rebrand.

Remember to remain open and honest for transparency. Use your campaign to generate brand awareness and excitement for your new brand.

5. Anticipate Questions

Before submitting your press release, anticipate questions and concerns. Your existing audience might feel uncomfortable with change. Assure them that the new branding won't affect their experience with your business.

Answering their questions and responding to their concerns will show them you care about their needs and best interests. Anticipating their questions ahead of time can help you provide thorough responses.

Start Rebranding a Business Without Stress

Rebranding a business can feel stressful and confusing if you don't have a plan in place. Use these tips for successful rebranding. Following this process will ensure you don't lose customers along the way.

Remember, working with an experienced agency can help simplify your rebranding strategy. We're here to help.

Contact us today to get started.