What Are Brand Guidelines and Why Are They Important?

What is your brand? What do you want your company to be known for when interacting with customers or other businesses? Having a defined brand is crucial, but to achieve this, you'll need brand guidelines that everyone working within your business need to follow.

The real question is, what are brand guidelines, and what makes them so crucial to your business and its future success? Below we've got the answers for you. All you've got to do is take some time to read on and learn more.

What Are Brand Guidelines?

Brand guidelines are the rules your organization creates to ensure that your brand remains consistent across all digital channels. Also, goes outside of the digital world ensuring your business can be identified when in contact with your products and services.

The guidelines outline your brand voice and the creative functions. Including specific fonts and brand colors. When creating your brand guidelines, it's beneficial to take a crash course in business branding to understand some of the most effective brand examples.

Now that you've got a better idea of what branding guidelines are, here is more information on why they are essential and why a company brand book may benefit you in more ways than one.

It Helps Set Specific Standards

The goal of business is to evolve and grow. It can be challenging to do so if you don't have a set book of rules that every employee can follow when they begin their work.

In the book, there should be an outline of what the visual elements of your brand are and how to use them effectively. For instance, it should encompass various examples of your business logo and when they should be used.

It should also include the fonts and typography your business implements for marketing pieces, content, and email.

Can Help You Stay Focused

Over time, more products and services will be created for your business to debut to your client base. If you're not careful, you could end up overlooking your brand guidelines because your focus is elsewhere.

However, when you have a brand book, it can help you stay on track. Your brand book can also make it easier to determine which tools to use for consistency across all channels.

Adds Brand Value

People want to interact and work with brands that have a clear consensus of who they are and what they have to offer. Your brand and it's values matter.

That said, when you have a defined brand guidelines book to follow, it can improve how others perceive your brand.

Being appropriately perceived in your industry can increase and improve the value of your brand to those you serve.

What Are Brand Guidelines & Why Are They Important?

Not only have we answered the question of what are brand guidelines, but we've gone in-depth about why they are essential. There's much more to the process that can help your business.

Do you understand what it takes to create brand guidelines for your business? If not, contact Extingent Creative Solutions and prepare to take your digital strategy to the next level.