5 Questions to Ask Before Hiring Rebranding Services for Your Business

Companies dedicate around 10% of their marketing budget to rebranding, which shows how powerful it is.

Understanding when to rebrand is crucial for growing your business and establishing yourself as an industry leader. But if you miss out on the opportunity, you could lose out on sales and not reach your target audience.

Are you on the fence about rebranding? Luckily, we're here to help. Here are five questions to ask before hiring rebranding services.

1. Why Are You Rebranding?

Before rebranding your business, the best question is why you're doing it.

Identifying the reason will guide the rebranding company in the right direction. Common reasons include market changes, experiencing low sales, or if you've launched a new product line.

2. What Are the Current Problems of Your Brand?

A similar question to ask is how your current branding is stunting business growth. It could, for example, be that your brand's messaging is confusing, so you're not turning leads into sales. If so, partner with a company to execute rebranding strategies that will change how consumers perceive your business.

3. Will Your Rebrand Connect With My Target Audience?

There's no point brainstorming and rebranding ideas if they don't connect with your target audience. Most businesses make the mistake of taking a generic approach, but you'll get better results by building your brand around your ideal client.

So, hire a rebranding company to improve your brand image across different mediums, and they'll develop a brand that your target audience will adore.

4. What Type of Rebrand Do You Need?

On your journey towards business improvements, figure out what rebranding you need. For instance, a full rebrand is often for businesses that want to mark a new era in their organization, which isn't necessary for everyone.

Instead, you may want a brand refresh. This includes making minor tweaks to your visual identity, such as adapting a logo so that consumers can still recognize you at a core level.

5. How Much Will It Cost?

Unlike most business investments, this doesn't mean the financial costs. We're talking about how your existing clients feel and whether they will change their minds once they've rebranded. While rebranding, refer to your message and see if you're still portraying the right one for your ideal customer.

But to be practical, make sure you have the budget for a rebrand. Ideally, schedule an appointment with a creative agency and tell them your goals. They should work with you to bring your rebrand to life and help you stand out from competitors.

Ask These Questions Before You Hire Rebranding Services

Once you've asked yourself these crucial questions, it's time to contact rebranding services.

At Exigent, we will create a rebranding strategy that aligns with your mission and identity. Our goal is to work closely with you by looking at your current brand and pinpointing areas that need a refresh without compromising on your uniqueness.

Exigent is passionate about working with businesses to evolve their brand. If this interests you, contact us today and we'll help you take the first step.