Do you know what kind of layout will work best for your website?
Your website layout says a lot about your business or project. A minimalist layout may give people the impression that you’re efficient and elegant. A more flashy, the colorful design might suggest a sense of fun and playfulness.
While choosing the perfect website template or layout isn’t always straightforward, there are certain principles you should always have in mind.
These tips apply to just about all website ideas, no matter the style or purpose. To find out what they are and how they can give you a more beautiful website, keep reading now.
1. Keep it Simple
When choosing a webpage layout, it’s usually best to lean towards simpler, more streamlined options.
A cluttered web design is almost guaranteed to drive people away. A more basic design with lots of negative space and just a few options for visitors is typically much better. The layout you select should be easy to understand and navigate.
2. Select Colors Mindfully
Choosing colors is one of the most significant parts of building a website. Ideally, you should choose just two or three colors to feature prominently in your web design.
Each color and color combination says something different, so it’s worth researching some color theory before making your choice.
3. Make it Mobile-Friendly
People browse the web from their phones more than their computers, so your website layout needs to look good on mobile devices. You may even choose to create a separate web design altogether for mobile visitors.
4. Use Trust Badges and Social Proof
If you’re selling things online, earning trust is important. A website layout with room for trust badges (usual logos from trusted payment processors and credit cards) and customer reviews will go a long way.
5. Identify the Ideal Outcome
When crafting a website landing page, your goal is for the website visitor to buy your product, or take some other specific action, by the time they get to the end of the page.
But this principle doesn’t apply to landing pages exclusively. Every page of your website exists for some purpose, and it’s important to clarify what that purpose is early in the design process.
The layout you use for your website must align with the purpose you have in mind.
If you want to sell products from a catalog, you should avoid having too much text that isn’t necessary to make a sale. If you’re running a blog, the blog posts should be front-and-center, without too many visual elements or distracting links.
Get the Perfect Website Layout With Exigent Creative
These five tips should help you choose the perfect website layout for your business or online project. However, even the best information won’t do the work for you. It’s important to understand how these principles work in practice.
But you don’t have to do it by yourself. An expert developer like Exigent Creative can craft a website for you that aligns with your priorities and business goals.
To find out how and get started, contact us today.
