What to Expect When Working With a Graphic Designer

The world's first graphic design agency, Wiener Werkstätte (which translates to Vienna Workshop), was created in 1903 by painter Koloman Moser, architect Josef Hoffmann, and patron Fritz Waerndorfer. Since then, graphic design has taken the world by storm. Almost every product, website, or logo you see was created by a graphic designer or graphic design service.

Keep reading to find out more about graphic design services and what you can expect when working with a graphic designer.

Product Design

Graphic designers in the product design field research, design, and develop new products. Almost every product available has gone through the hands of a product designer at some point.

Product designers conduct market research to ensure the product they're creating appeals to the target audience and has a unique selling proposition. They also ensure the product doesn't violate competitors’ copyrights. From there, they will create illustrations and prototype designs of the product.

Branding Design

Branding designers work with a company's marketing team to create the visual identity of a company or product. They focus on the message a company wants to send out to the world and help create a cohesive brand book for the company. A graphic design service will be able to present your brand to your target audience in a way that speaks to them.

Consumers can only build loyalty to a brand if the company's branding is consistent and recognizable. A branding designer uses their knowledge and research of the target audience to develop a visual brand that connects.

Website Design

When you think of graphic designers, you probably imagine a website designer. Every website you've visited or app you've used has a graphic designer behind it. A successful website graphic designer will understand user experience (UX) design and know how to create a design that is not only pleasing to look at but also easy to use.

Publishing Design

Graphic designers that work in the publishing field usually get to work on books or magazines. Not only are they responsible for creating eye-catching covers that draw a reader in, but to design page layouts that are easy to read.

Publishing designers work closely with writers and editors to bring their vision to life in a way that entices readers to pick up the book or magazine. We're taught not to judge a book by its cover, but if no one picks it up, it doesn't matter how good the content may be.

Graphic Design Services Made Easy

Working with graphic design services will help you take your business to the next level. People are interested in visuals, so you need to represent your brand with the right look. Hiring a graphic design service might feel daunting, but they're here to help you!

Feel free to contact Exigent with any graphic design questions you might have.