How Great Packaging Can Set Your Cannabis Products Apart From Others

When you think of the brand Tiffany's, what's the first thing that comes to mind? Perhaps it's the robin egg blue box that houses the diamonds. Or, when you think of the Apple brand, does their simplistic logo and minimal design ring a bell?

This is due to brand consistency—offering trustworthiness in association with their products. The sleek design of their packaging sheds light on the quality of what's lying within.

Whether you're selling diamonds, iPhones, or cannabis products, the packaging of these items has a huge impact on purchasing habits.

In fact, 72% of consumers claim that the packaging design influences their decision to buy. Additionally, 81% find this to be especially important when buying gifts.

Color Association

Humans have varying reactions to colors, as certain colors elicit different emotions. When you think of the word "love," the colors that generally come to mind are pink and red.

When you think of "cannabis," it's likely the color you'd associate with that would be green.

Green is good. It is also associated with the natural world, tranquility, environmental awareness, and good luck. The packaging of your cannabis products could benefit from these positive connections.

The best part about the color green is that there are multitudes of different shades. This allows your brand to remain unique against competitors. If you want to stand out even further, consider working with a graphic design firm to create the perfect ambiance for your product.

Packaging Materials for Cannabis Products

Advertising's influence in the U.S. has never been stronger. Now, brands and products have a personality to them—a set of values attached. Consumers are more likely to buy from a brand that shares similar values.

For the cannabis industry, a common value between a brand and the consumer is the environment. Thus, recyclable materials would be a great option to draw customers in. Better yet, reusable materials can offer free advertising for your brand.

Athletic companies such as Lululemon and Athleta give reusable shopping bags with every sale. These bags live on to hold your groceries, become a gym bag, or even a gift bag.

Options for cannabis packaging would be an airtight reusable bag, that might later hold a customer's makeup products. Or, maybe, a cannabis edible container could later be used for food storage.

Reusable materials can be more expensive, though. A recyclable option would be paper or cardboard, appealing to 71% of consumers. Other materials, such as plastic, are less tempting to the wide market of environmentalists.

Stand Out

We understand the difficulties of deciding how to package your cannabis products. There are many factors to consider: cost, materials, shipping, design, etc.

If you don't know where to start, we're happy to help. We pride ourselves in creating quality work for each of our clients—we want every brand to feel as unique as their products and services.

Contact us to get started on the perfect packaging solution for you.