3 Hot New Trends in Brand Logo Design

Did you know that most companies spend $500 or more on their logo design? This should not be too surprising. A business's logo is the core visual representation of the brand.

The ultimate goal is for customers to see the logo and instantly think of the company. This is why the best brand logos are unforgettable and unique.

If you are in the process of designing a brand logo for your business, staying ahead with trends is essential. Continue to read to learn more.

Trend #1: Hand-Drawn Elements

There is something classy and elegant about hand-drawn elements to a brand logo. With so much focus on digital technology, it is refreshing to go back to the basics. Don't get us wrong, digital art can be spectacular, but there is something unique about hand-drawn elements (even if they are created online).

This old-fashioned artistic expression seems comforting and familiar, even in today's times. It's authentic and simple. Retro trends that matter always come back in ways.

There's a reason why: quality never dies.

Trend #2: Layering and the Art of Design

Incorporating layering into your brand logo design allows your logo to stand out. It almost produces a 3D effect. Layering has been popular in logo designs for years and is a trend that remains current.

A layering technique is an excellent way to ensure your logo is visually appealing. This technique can also be used to symbolize something important about your company.

As an example, you use three layers leading up to your brand name. Each layer could represent a founder if you have three founders.

Trend #3: Vibrancy and Color Design

Nothing sticks out more than vibrant and bright colors. Many companies have used this to their advantage over the years.

Think about some of the most iconic logo designs. McDonald's, PlayStation, NBC, and Google. All of these massive brands have vibrant logos.

Vibrancy may not be a new trend, but it's an important one for the future. Science has proven how color impacts mood and feelings. Color in your logo is essential when carefully executed.

Do not overuse color or it may be distracting. Find the perfect mix and ensure all colors you select honor your branding. When branding is not consistent, this may be seen as unprofessional and clients will notice.

Elevate Your Brand with Brand Logos

Brand logos are such an important aspect of a company's branding and marketing efforts. As conveyed above, your logo is what your clients will first visualize when they think of your company.

Designing an unforgettable logo can be challenging. There is a lot of leeway in the design process and this is why trends can be beneficial.

At Exigent Creative Solutions, we want to help take your brand to the next level. We have a talented team of designers who will help make your vision a reality.

To learn more about us and how we can be of service to your business, please reach out to our team today.