Top 3 Rebranding Tips for Your Business

Businesses, much like people, change over time. Shifting your corporate identities to reflect this change, shows that your business is adaptable and fit to endure lasting years in business

The process of rebranding your business will require a centralized effort in examining existing business structures and systems, and changing what no longer resonates. Keep reading for three simple tips to help ensure a smoother rebranding process for your business.

1. Reestablish Brand Positioning

If you want to learn how to rebrand your company, you have to listen to the story of Wells Fargo.

Does that bank ring a bell? It should.

A few years back, Wells Fargo became the subject of public scrutiny when major federal financial agencies discovered that the bank had created millions of fake accounts under their customers' names, but without their permission. In the following three years, the bank would tack on even more crimes committed against their customers, earning the title of the worst bank in the nation.

While they paid lump sums of money to their customers and the federal government to right their wrongs, the bank had to learn how to completely rebrand the business to regain the nation's trust.

Wells Fargo published a spread ad to reposition the bank as a customer-centric brand, with values to support communities, empower homeowners, and bring on employees that stand behind these new values.

One of the benefits of rebranding is that this is a chance for you to come out to your customers and say, "this is what we stand for. These are our values. This is where we're headed."

2. Be Human

One of the best tips for rebranding your business is to learn how to be a more relevant brand. How? It's simple. Be more human.

The thing that many businesses and brands get wrong is that they appear too formal, too rigid, and too far removed from the customers themselves. Your business--your brand--seems unapproachable by the audience you're hoping to invite into your space.

Let loose a little.

This is not a call to abandon your brand identity guidelines but to show that your brand understands the world that your customers live in. Beyond that, your brand understands your customers' struggles.

By showing deep customer empathy and understanding of their struggles, your audience is more likely to listen when you say you have a solution for them.

3. Be Consistent Across Channels

Rebranding allows you to collectivize your branding and marketing efforts. Part of our rebranding services includes creating brand identity guidelines that will serve as the basis for all other forms of communications and marketing materials.

This helps your brand to be more consistent across your brand's multiple channels and platforms. Therefore, including your website, email, and social media accounts. Consistency ensures a better user experience for your customers, which in turn, makes for happy customers.

Optimize Your Brand By Successfully Rebranding

Follow these rebranding tips to ensure a smooth and successful rebrand for your business. Of course, that's not all! Rebranding is a complex and lengthy process. So, if you still find yourself wondering how to rebrand your business after reading this, reach out!

We can work with you to identify actionable steps for your rebranding process to take your business to new heights!

So, give us a call today!