4 Essential Website Maintenance Tips

Did you know that the average click-through rate for a call to action is around four percent?

Many people compare their websites to their cars. When they are working correctly, they are reliable tools for getting people where they need to go. Websites and cars also require regular maintenance.

The problem is that it can be difficult to know what to do if you start to experience website maintenance problems. If you don't take action, your click-through rate will suffer.

We've written a guide to help you out. Keep reading if you want to find out more.

1. Perform Regular Security Checks

It is a good idea to set aside time to perform security checks on your website at least once a month. This includes installing patches, eliminating bugs, and installing system updates.

You will need to perform security checks on your web server, database, content management system, important apps, and any plugins that your website needs.

If you have a slow website, consider hiring a web design and development company to help you with building a professional website.

2. Review Your Website's Analytics

If you are experiencing website issues, it is a good idea to take a few moments to review its analytics. This will help you to understand what normal performance looks like.

Therefore, you will be able to pinpoint what is going wrong. If you want to review your website's analytics, you will need to assess your SEO rankings, measure key performance indicators, and look at Google Analytics reports.

3. Check Your Website Backups

People often make the mistake of not checking their website backups frequently enough. They don't realize that websites can change within a short period of time.

Therefore, consider checking your website backups at least every three months. This will decrease the likelihood of losing valuable data in a catastrophic event.

If you don't want to worry about doing this, you should work with a hosting company. But keep in mind that you will still need to occasionally check to make sure that they are backing up your site at least four times per year.

4. Keep an Eye Out for Broken Links

If you have broken links on your website, browsers will think that your website is not active. This has the potential to decrease your website traffic.

It is easy to look for broken links on your website. There are various web-based tools that you can use for doing this.

Most of these tools are also able to find external files and images that are not loading. You can use Dead Links to check for broken links.

Make Use of the Top Website Maintenance Tips

If you have been experiencing website issues, it is a great idea to familiarize yourself with the top website maintenance tips.

Do you need help with developing and designing your website? If so, we can help you. Don't hesitate to reach out to us once you are ready to get started.