4 Common Marketing Myths

These days, digital marketing is just as profitable as traditional marketing — if not more. If you want to get ahead in the world of marketing, you need to make use of as many styles as you can.

However, since marketing is more popular than ever, there are more lies and half-truths about marketing out there than ever. Tons of people tout "marketing advice" without having any knowledge, experience, or authority.

So what's true? What's false?

This article will walk you through some marketing myths and tell you why they aren't true.

1. Broad Is Best

The most common myth in the world of marketing is a variation of the "the more the merrier!" mentality. If you think it's best to try to appeal to every possible person — think again.

It's easy to see why someone would fall into this. Your goal is to sell as many products as possible, so why shouldn't you try to bring everyone in?

Because in the 2020s, broad means general, boring, and unimpressive. Giant companies like Walmart already have a "general audience" covered. If you want to succeed in business as a small business, you need to find your niche.

2. It's a Numbers Game

While analytics are extremely important, marketing can't be broken down into hard sciences. Advertising is a creative, artistic process that plays on people's brains.

This is especially important to remember in the world of social media. It's easy to see that a video got a smaller amount of views, or a post got a smaller amount of likes, and to dub it a failure.

However, these posts might have been preferred by the small number of people who did see them. This reminds these people about you and encourages them to share your business with their friends.

3. It's All About Campaigns

The most common way to market is to create advertising campaigns to send out into the world. However, there's a lot of marketing work you can do within your own comfort zone.

A greatly designed website that aligns with your brand increases leads conversions. It also encourages people to share your site, effectively turning customers into marketers.

4. Marketing Is for New Customers

Some businesses look at marketing as a way to bring in new customers. This is flawed. Marketing is a way to excite people about your business — it doesn't matter if these people have never been to your business or have gone many times.

65 percent of business comes from the same people returning over again. Find your niche, and market to them in a devoted way, and you're more likely to succeed.

Understand Marketing Myths

As you can see, the world of marketing is constantly evolving. Make sure you understand the marketing advice out there that's true and the marketing that's false.

Stay away from these marketing myths and you'll go far.

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