6 Signs Your Business Needs a New Logo Design

Studies show that 82% of consumers shopping online prefer brands they know. So brand recognition is critical for success in the competitive e-commerce market. Yet, the same holds for all aspects of business branding.

If your business isn’t getting the recognition you expect, it might be time to consider a new logo design. You might wonder how to tell when you need a business logo update, so keep reading. This brief guide will help you learn when to know if replacing old logos is the right move for your business.

1. Your Logo Was a DIY

Most businesses start on a small budget, and many people begin by designing business logos for their enterprises. At first, DIY logo design suits the needs while funds get directed to building the business.

But now, you discover a need for a more professional approach to your brand. For example, some of the world’s best-known logo designs get mentioned more often because they are professional.

2. Muddy Message

Are customers getting confused by the message your logo projects? If you find that consumers struggle to understand what your company does, it might be time for a business logo upgrade.

Your logos and brand values will become much more evident with fresh logo designs.

3. Your Logo is Out of Date

Many of the world’s largest corporations refresh their image by designing business logos that keep up with the times. Twenty years ago, what appealed to an audience does not necessarily resonate with customers today.

Often, a change of logo fonts and colors can do wonders for improving the message. Gain new customers with a fresh approach.

If your original logo doesn’t represent the company's new direction, a business logo update is crucial to emphasize new products.

4. Lookalike

Your current logo might suffer from looking too close to other logos. Many logos look identical in today’s global market but support different products.

Your logos and brand values must reflect only your business to stand out.

5. The Logo Does Not Fit All Media

Designing business logos today requires attention to more media types than ever before. For example, you may have a logo that worked well in print advertising. Yet that logo loses its effect online.

Replacing old logos to achieve similar goals in all media is essential when designing business logos.

6. Size Matters

When you begin to conduct business on new platforms, you might discover the shape of the logo doesn’t translate well. For example, the initial logo might look fine on letterhead, but the header seems out of place on social media.

Logo fonts and colors might affect the appearance in a particular format. The graphics of a new logo design need to apply well in all forms.

Succeed With A New Logo design

The tiniest feature can have you thinking it’s time for a business logo update. If your current logo doesn’t sit right with you, chances are your customers are experiencing the same feeling.

Replacing old logos may seem extreme, but a new logo design might be precisely what you need to outmatch your competition. So take a systematic approach to your business logo update. Then, get in touch with us to learn about designing business logos to improve the future of your brand.